003 Haters, love lists, and YOUR people + Confidence and a positive attitude in video production
This episode provides a wealth of knowledge on how personal branding and video production are crucial in shaping the perception of a business. It highlights the importance of resilience in facing criticism and maintaining a positive attitude, which not only affects personal growth but also the overall brand image. The discussion emphasizes that dealing with negative feedback is an inevitable part of business that requires a balanced approach, suggesting that feedback should be used constructively to improve business strategies.
Moreover, the episode delves into the psychological impacts of online interactions and how they can affect business owners' mental health and business operations. It underscores the necessity of emotional intelligence in managing these interactions and maintaining a healthy boundary between personal and professional life. This approach not only aids in sustaining business growth but also ensures personal well-being.
If you find yourself struggling with the pressures of maintaining a positive business image or if navigating online criticism has become a challenge, consider reaching out for professional mentoring or join a supportive community that aligns with your values. Remember, resilience and a positive mindset are your best tools in ensuring both personal well-being and business success. Engage with us in our upcoming sessions to gain more insights and support in your entrepreneurial journey!
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0:00-5:00 - Introduction to the episode, weekly updates, and the importance of community acknowledgment.
5:01-10:00 - Discussion on dealing with detractors and maintaining a positive brand image.
10:01-15:00 - Strategies for using feedback constructively and the impact of negative comments on personal and brand growth.
15:01-20:00 - Techniques for engaging with your audience through video and the psychological effects of online interactions.
20:01-25:00 - The role of resilience and emotional intelligence in managing online and offline business interactions.
25:01-30:00 - Tips for leveraging personal branding and video content to enhance business outreach and engagement.
30:01-35:00 - Insights into balancing personal well-being with professional demands in the context of video marketing.
35:01-40:00 - The importance of authenticity and staying true to one’s values amidst business challenges.
40:01-45:00 - Exploring the synergy between personal resilience and professional branding strategies.
45:01-50:00 - Closing remarks on personal growth, resilience, and the ongoing journey of self-improvement in business.
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Zoe G'day, everyone and welcome to this week's video confidence, connect with me, your host, Zoe wood, your video confidence coach, connecting the dots between you and your personal brand. So welcome everyone to number three of my weekly live streams. So a lot has happened over this past week. I don't want to say all good, but that is okay. That is why we're here, and why I do what I do, because not every week in business is going to be smooth sailing, and that is okay, and that's what I'm here for. So before I begin today's live stream as an opportunity that I take for my guests to communicate and take the opportunity to answer any of your questions that come up during the week. I also want to take the opportunity to acknowledge the country on which I stand. I would like to acknowledge and pay my respects to the wadawurrung and people of the Kulin nation. We'll put this in front of me so I can read it better. I better, the traditional custodians in Ireland, on the land on which I conduct my business, I pay my respects to their elders past and present, and I stand with the traditional custodians and the lands in working towards a more equal future. Aboriginal and Torres Strait Island people continue to face discrimination and disadvantage due to our country's colonial past, I stand with them and their fight against injustice, always was, always will be Aboriginal land. And like I said, Thank you so much for everyone who's joining us today, live during the con, during the video, confidence, connect, or if you're watching us on the replay, hi. Feel free to comment below, I do my best to respond to every comment that comes away at this point of my business, essentially what's been happening over this past week. So this week has been a fairly large week for me, personal like in my personal life, there's been a lot that's happening, which hasn't been great, but that is okay. I'm here to serve you, and you don't really need to hear about any of that. And the big thing that's happened for me this week is my event for the Geelong Small Business festival ran called podcast Power Hour. That was on Monday the 19th, at 130 and I had a lot of people engaging, a lot of people asking questions. And I have a slight feeling that I'm going to be seeing some people at my event that I'm going to be running today at 130 sorry, at one to 3pm today in Geelong at Cafe, go for the Geelong podcasters. So if you are doing podcasting and you're in Geelong and you're available at that time once a month, feel free to check us out in the link below. Or you can just check out my website, and you'll be able to find the Geelong podcasters from there. It's a networking opportunity. And also I just want to provide a space for local podcasters to meet at a regular venue and a regular place in a regular time every month, not necessarily to collaborate, but if that happens, awesome, but it's out. But essentially, I like podcasting, and I like to help people with podcasting, not just in my business, even though that's what I do. But I also want to be able to provide opportunities for people to grow their podcasting reach, especially in the local place where I reside. So if that sounds like you, feel free to check us out at Geelong podcasters. So Oh, and I also just been spending this week growing my business, doing tasks, following things up, you know, working with clients, reaching out, leads, all the good stuff, and it's been rather interesting just to seeing some of the feedback. So I've been regularly working on even though I work with social media for clients, doing my own social media can be quite difficult, not because I put too much pressure on myself, but more of the case of like that is another thing that I have to do when I'm not being paid to do it, so there's no an immediate return on investment, especially if I'm like paying someone else to do it, even though I've got tons of content. And this very much leads into my first topic of the day that I wanted to chat with people about. So this is going to be a podcast episode. So as I mentioned, I'm going to jump to a. Title card, and then we're going to jump straight into haters, love lists and your people. You
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haters, love lists and your people. Welcome to the video, confidence coach, cast with me. Your host, Zoe the video. Confidence coach, today I want to talk about something that can be quite gritty and a bit overwhelming for some of us. I want to talk haters. So these are specifically people who you may have worked with, or people who are completely foreign to you, complete strangers to you, usually on the internet, because that provides them some sort of anonymity. But sometimes people be crazy, and they happen to do this in real life too. Essentially, what I like to class a hater is, and especially when working with clients, is someone who is not is very good at talking the talk, not very good at walking the walk. You can have complete strangers. And especially over these past couple of weeks, I've had an influx of faceless people the way that they speak to me, usually men, people, usually reaching out to me via DM and then sometimes leaving comments on my social media, essentially saying I am a clown that I don't that I don't know what I'm talking about, that, you know, leading essentially, mainly attacking my looks more than the actual what I'm talking about, because there's only been one person that commented on my actual content, and it was clear that they hadn't actually watched any of my content or any of my messaging or anything like that. And that's fine if I don't resonate you, and if I'm not for you, that is okay. But to take time and energy out of your day to then reach out to me, to respond to me, is a different kind of energy that I'm not sure you're going to get anything out of. But I digress. So this is a very big problem I find, especially with my women clients, non binary. It's a bit 5050, even though that's not how it works. When it comes to that reaction, there's a lot of fear of trying something new and doing something new and receiving backlash from it. And I'm going to tell you now that most of the time, especially when you do not have a pre established audience, you are not going to get a lot of backlash. You're not really going to get a lot of feedback unless it's people that you already know from your personal life or maybe your corporate life, or people that you already know who are wanting, willing and wanting to support you, and they want to see you succeed. If they are true friends and supporters, they want to see you succeed. So in that case, that's probably the people that you're going to get responses from, and as you continue to grow and continue to work and do what you're doing, you're not some of those people are going to drop off, because, obviously, everyone has busy lives. But also understand that you are most likely never going to receive a lot of backlash unless something out of the blue or something strange happens, and when that happens, having this knowledge, and hopefully this podcast to back you up will be able to give you some of that bit of pep talk that I usually like to give my clients, because when we talk about haters, and that has come into the lexicon within the past 10 years, especially on the internet, these people are usually people who have no skin in the game, as in, they are Not business owners themselves, or if they are, they are people who have the energy and time to comment on a random business post that may not really resonate with them or may not even be what they need. What I mean by this is that at the end of the day, you are showing up, you are serving your clients, and you are doing your best at all times. Yes, you're not able to give 120% all the time, and nor should you, but you are there to serve and to help people. If you know that in your core and your values are staying tight, tried and true, and you are not breaking them. You do not need to bend yourself to accommodate a random stranger from Noma ha Nebraska who is going on a tirade, who you know is saying something about your looks, because, of course, Your looks are like the lowest fruit, lowest hanging fruit when it comes to someone making random comments on the internet. And I'm not saying that just because I've experienced a little bit of an uptick of that myself, but it's mainly in the case of, for you, do they have skin in the game? What they say about you says more about them than it does you. And I'm not saying that as like a, you know, a teacher in the schoolyard saying that, Oh, you shouldn't take care about what the bullies think. If the bullies are hurting you, then, yeah, sure. Then do something. About it, but do not feel the need to give them more energy and more space than essentially what you are willing to give a random passer on the street. So say, for example, a good example of this was, I think, a couple of years ago. So I worked in a co working space in the CBD in Geelong, where I live, and I would work there, like three, four, maybe five days a week. And during the really hot days and the really cold days, I would have a very large, bright rainbow umbrella. So I would always take that with me, because at the time, I was going through cancer treatment, and my skin was sensitive as hell to sunlight, so I did my best to, like leather on sunscreen, but I still needed to, like, keep myself in shade almost all the time for fear of getting burnt, because my skin was healing, as you can probably imagine with everything else that was going on in on my insides. So again, I was where I was using a umbrella all the time, and it was a nice big rainbow umbrella, because I like it. I found it. And knowing me, as some of you may already do, I'm a bright person. I like to wear bright things, shiny things I wear to, like big makeup I wear to. I like to have heart shaped lips, because it's fun and I can, and I can put paint on my face, because why not? Like, enjoy yourself, enjoy life. So the reason I'm telling you this story is one day I was walking along, I think I was walking to a meeting that I had, and someone leaned out of the car as it was driving by and screamed the F slower at me. And of course, I was taken aback, being like, wow. People really have the audacity to say that? And then I saw them drive off, almost hit another car. That's digress. And then I thought, ah, am I going to let that affect me? Not really. Am I going to let that stick with me? No. And the only reason I'm telling you this story now is because that is what that type of interaction is on the internet. People feel more embracing to do that because they can be more anonymous, a keyboard warrior type, if you will. But those people get a thrill of getting a reaction out of you, very much like a primary school bully. Would they enjoy getting a reaction out of you and being able to cause you any emotional distress. And I find that quite funny, because that's what you're spending your energy doing. That's what you're spending your time doing, instead of helping your community, serving the people in your vicinity, or maybe your friends or your family, like you're spending your energy and time doing that so that can put things into perspective for you. Now, of course, when I talk about haters, I'm not talking about people with genuine criticism, and criticism is okay. We can all learn from that, and for some of my clients that can hit a little bit harder to harm than normal, but that's what seeking out mentorship is for. That's what seeking out, you know, people who are going through the same thing as you, trying to grow their business, trying to make a difference, then once you have a chat with them about it, they're going to make you feel a whole lot better, because they are going to experience the same things as you do. And I'm going to tell you now that happens a lot more than you think. And like I said, it reflects more on them than it does with you. And I want to give yourself that knowledge so that you can keep that in the back of your mind when you come across this in your real life and in your business, because unfortunately, you are going to come across this at some point, whether you have you know a large wave of people, and then it quickly dies down, usually because you've shown up on someone's feed. And then the algorithm does its thing, and then you end up on the wrong side of the algorithm. And again, if you are not speaking to these people. If these people are not who you're trying to serve, do not try and bend and break to them. Sure. It's not great to receive comments, especially talking about for a very long time, I had a lot of comments, just talking about my weight, and just talking about how fat I was, how much of a pig I was. And I thought, Ooh, is that? Is that really the best you got? Come on, try harder. I say worst things to me. I say worst things to myself every day. You know, my own mother has said worst things to me. Come on, do your worst. And I, of course, when it comes to reacting to these comments, it's entirely your prerogative. I do not recommend deleting them, deleting these comments, because these can send red flags to the algorithm. And I have been like, not shadow banned, but a lot of social media platforms, when I was actively deleting these type of comments, would say, you know, no, no, no, no, and essentially penalize me for it. And of course, when it comes to social media. It is rented land. You do not control the rules. I do not also recommend responding to them like, if you feel like you have the time and energy to respond to these people, sure, but you also don't have to, and that is okay, whatever works for you and your energies, and especially in your time of growth. When it comes to a business, can work for you however you however you need, ultimately.
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So one thing I do want to ask you, and a mantra that I keep to myself, is, when I come across these hate comments in other people's posts, in my clients posts, or when I come across this on my own content, I think, would I do this behavior? Would I let hate and vitriol drive me to the point where I would give myself power by putting other people's other people down. And hopefully, if this is reaching you, then that's probably not the case. So usually, when it comes to these type of comments, I think, Oh, I pity this person. And they don't like that. Oh, they don't like it, especially when you mention it and say, Oh, I pity you. Next, yeah, again, don't let it sit in your mind. Now, of course, especially when you are not having a good week, or maybe you're not having a good year, these type of things can really pierce your heart, and I want to give you that knowledge that it's okay, it will pass, and it's something that you can laugh about with your friends after work, or laugh about with other business owners who are experiencing the same thing, because, of course, these people who are making these comments, especially the faceless ones, they're not doing what you're doing. They're not putting in the work. They're not showing up. They are not actively putting in the work to grow community, to support people. So why should they deserve any of your energy and time if they are not do if they haven't been in the same position as you? And nor do they ever want to, they just want to be angry little people on the internet. Okay, have fun with that mentality for the rest of your life, because that is who you are never going to change. So I want you just to be loud, be you and be honest when marketing yourself and your business. And that is what I'm here to do at my work, at the work that I do at the video confidence coach, as you can probably imagine, because it's in the name. The last part that I want to get to in this particular topic is I want to give you guys a tool that I like to use in moments like this. So in moments when you feel maybe a little bit vulnerable, a little bit sensitive, and you come across a hate comment and say, for example, maybe as part of your daily routine, of your business activities, you go onto your social medias and respond to comments and reach out to people and do your best to network virtually as well as in person, hopefully and in moments like this, maybe when you're not feeling that crash hot. It's okay to feel it, but don't let it sit with you. Let you, let yourself feel it, and let yourself and let it go. And if you're struggling with that second part of letting go, then using like the and this next tool might be useful for you. I like to call it a love list. And love is a very strong word here, but essentially it's I take screenshots and, mainly screenshots honestly, but like some emails and some text of people who love what you do, people who maybe have attended a workshop, or people who have met you at a networking event, or essentially any positive feedback that you get from people, not just Online, but maybe in person as well. And take that opportunity to put it in one area, like maybe in for example, I use, like an Evernote or one of these online notebook tools, but maybe you can just write these things down in a paper notebook, if that's what's useful for you. Whatever is the system of writing these things down, make sure you collect them all in one place. So you can find them later, and you can continue to add them as you keep going, of course, and as you keep growing and being able to have this tool that is always growing. Because when you are putting your clients first, when you are serving your clients to the best of your abilities, they're going to love you the people that you are wanting to attract and bring into your sphere of influence and your sphere of authority are people who want to be there, so they are going to then in return, show you love and affection back. So and again. This can be as simple as a like I can see my love list now of you know, thank you. Zoe, this meant so much to me. As simple as that. And when you work with a small business owner, any sort of reply like that is invaluable, and it makes them feel so much better. And I use this again as an opportunity to be able to have this list that I continually update. So in moments like this, where I'm feeling a little bit down or I'm letting. Hate comments get to me a little bit, or it just feels like, why am I even doing this? No one cares. No one even wants what I'm selling. No one even wants to work with me. I can look at these comments, I can look at my clients and know that I'm doing good, that I can feel that I'm doing good, because I can see the evidence of that, and that is a feeling that is ever growing, that's evergreen, as I like to call it, something that's going to constantly give back to you, and it's also something that gives you that opportunity to just reflect on the good that you've done. And if you are a new business owner, and maybe you don't have a lot of these to look onto or reflect onto, or maybe even collect throughout your website or your emails or your social media or like or your email list, where like, wherever you are, finding these things, that's okay. It will grow and definitely grow over time as you continue to put in the work into your business. But you can also use, you know, letters from loved ones, from your family, from partners, from kids, maybe even your pets, if they're willing to communicate with you. Having those things again, physical things, be it a physical book or maybe even just a digital version of these memories, to be able to remind you that, yeah, I'm doing good and I'm okay, this random stranger on the internet who knows nothing about me except that I am loud, big and fat. Those two things, kind of the last two things are kind of the thing that they like to focus on, not what my actual message is, not what my value is, and not actually what I'm bringing to the table, because that would require effort and time that they're not willing to put in that order to require putting energy into anything really and of course, that would not make you know that wouldn't take that would take away the enjoyment of just making you suffer, because why would it? But remember another tool that I recommend that is also along the lines of the love list, is making sure that you emphasize, especially in your life and in your business life, the importance of human connection over online engagement. Because yes, it can be very addictive to see number go up. When it comes to your social media, with your email or with your website, anything that you're doing with your business, especially when it comes to marketing, it can be very you know, it's nice to see number go up, but number isn't always going to go up. And relying your internal happiness on a metric that you cannot fully control, especially when it comes to social media, relying on those in person, like relationships that you have with other business owners, with family, with friends, with Pets, with other people out there who I usually people who don't have any skin in the game. Again, these could be business mentors, or these could be other people in your sphere, where they know that you run a business and they are proud of you and they want to support you, but they also don't like they want you to be happy. They want you to do whatever you're passionate about, because they're there for you, and to take that time, to put down the phone, to log off the computer, to back away or close the laptop, and to be able to just yeah, have that interaction, and if possible, in person, makes a world of difference, and can make that stress again of random people on the internet, especially the hate and the vitriol, go away, because what they say shows more of their character than it does yours. Because you are here to serve. You are here to grow your your business, but also you're here to grow your clients. You're here to grow your customers with however you intend to do that with the products and services you provide. You are here to serve, and they aren't. So don't let that hold you to account and stay too hard in your heart, because the internet is very much increasingly getting not getting worse, but it's because the internet is so ubiquitous and almost almost everyone is on it, and people can then take that opportunity to make themselves feel good by making other people feel worse. And that is not exactly the person that I want to be, nor do I want to interact with people who choose to do that. So I hope you found today's podcast insightful and helpful. Make sure to check out our mentoring service if you're looking for mentoring of your own, and if you want someone, especially in the marketing space who. Can be your mentor. I do run regular open seasons for mentoring. If you're interested, feel free to check out the website at VCC, dot training, slash mentoring. Look forward to seeing you at The next podcast Episode. Bye. You
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so unfortunately, it looks like we lost a little bit there, but that is okay. I'm back on the live stream now, so we'll probably get started with the next episode that we have for the rest of this hour. If you have any questions and you're watching us live, feel free to reach out in the comments below, and if you're watching on the replay, I always respond to comments the next episode that we are going to record live is confidence and a positive attitude in video production.
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You G'day, and welcome to Video, confidence coach, cast with your host, Zoe the video confidence coach, I welcome you to today's podcast, and hope you're having a really good week while we chat today for the next 20 minutes in today's podcast, I wanted to chat on the topic of confidence and a positive attitude when doing video production. Now, of course, this may seem quite obvious to anyone who has done marketing, or as you've seen, professionals in the limelight, and especially like, for example, daily television hosts, you can see that they're always smiling, always professional, always straightforward. But I'm going to tell you now there is, you know, especially when you're doing something every day, there's going to be a chance that you're not happy, that you're not perfect, and you're not always going to be on top of everything, as it comes to light, especially in the world of live streaming, or when you're regularly recording podcasts, you're not always going to be 100% all the time, because life happens. So what I mean by having this positive attitude when it comes to video production? I wanted to tell you one little story. So if you come with me for a moment to the all the way the back end of I want to say to. 14. So we are in, I want to say October, November of 2014 and I was producing a series for a local television station down our way called channel 31 and this was a free to air television show that I was fortunate enough to get the opportunity to create a six part television series, so half hour shows, and I was doing this entirely by myself, because, of course, I was Zoe, and this television series was called shortcuts with a Z at the end, because I'm cool, and this essentially was a TV it was a half an hour TV show showcasing short films from around Victoria and showcasing people, because I was very interested at the time of getting into Video, getting into television production. I had always seen myself working for the something like the ABC or SBS or one of those larger media companies, and I thought this was a good portfolio example to show myself as a producer. And a producer is essentially someone who is like the overseer of an entire production, all the way from start to finish while, say, for example, a director may be someone behind the camera, and like directing the people in front of the camera, they're not necessarily there for the entire production where a producer usually is. They are coordinating all the people in all the things as well. As for me, in this case, when running shortcuts, I was also a host as well. So I was learning editing. I was well, by this point, I had been running a business for about five or six years, so I was fairly confident in my video production skills at to a point, of course, but not for video, not for television production. So I learned a lot of things in a very short amount of time. And I essentially had this again, the six part series. And I think it ran like, you know, 8pm on a Monday night. So it was fairly not prime time, but fairly decent, you know, showcase of hours. And I hosted it. I sat in front of a green screen, a green screen that I made for five of the episodes, and then the sixth episode was supposed to be this glamorous, glamorous award show type style episode. And I was producing this episode in November for release in the February of the next year, and we were filming it in my garage, my of my biological parents, house garage with eight people, so friends that I was able to cobble on board. And I was stressed. It was hot, it was stressful. I had a crew. I had a crew of people who really didn't know what they were doing and who were really there to help me out. And I'm so grateful that they did. But it was clear that, like I did, my absolute best to prepare everyone. But of course, on the day things happen, and I had a I was I had a co host, a professional actor, who was doing really well now, and we were able to record the episode, get it done, beautiful, with not too many mishaps. And then I reviewed the footage, and I looked angry the entire episode, of me and this co host doing our best. And I at the time I thought I was smiling. I honestly thought at the time I was smiling. I was not you could see it on my eyes that I was stressed. And even though I had like this smile on my face and doing my best to do what I could in those moments while my co host was speaking, I looked angry. I looked pissed. Oh, and in the final edit, it definitely came across that way. And the reason I tell you this story is because it showed me that maybe, you know, being on camera when I am also doing every other role in a production. Maybe wasn't the best choice of action for me as an 18 year old, balancing everything else in my life while running a business, while trying to produce a TV show, while also doing school, while also like trying to manage personal matters and family life and all of these other things. Yes, maybe that wasn't the best course of action for me, and probably not the best thing to do, or the best, brightest idea that I had at the time. And I look back and I realize that that experience taught me a lot, but it also highlighted for me the importance of having a positive attitude. When it comes to video production, because when working in your business, and say, for example, with clients that I run marketing campaigns for so marketing campaigns are very large scale productions. So you're not just coming away with just a podcast or, for example, just a live stream, which is a tool that can be used within your business and marketing your business, it is a larger campaign. So say, for example, you may have a day on set where you are recording a bunch of videos that are going to say, for example, sit on your website, but also be used in your email campaigns and then eventually filter to your social media. That is, for example, you know, a three hour shoot at minimum. And video production is a different beast of its own, in the sense that there was a lot of preparation, pre and post before you even get to the actual production side of things. And that's why I do the work that I do. I help people with that monumental task, because I've done it so much, and do it so often with my clients, and I'm also there to make the experience easier for you, because I take that stress away from you, because I am there for you. I'm there to focus on you, and the videographers are there to do their job. I help communicate between the two, because a lot of people that I've worked with who had tried doing it themselves and then came to me saying, Zoe, it didn't work. I need but I need to get this done. I need to do this for whatever, you know, big scale, event, production, product, service, whatever we needed to do. I need your help. So came in and helped them, and I was able to communicate with the videographers fairly succinctly and fairly clearly, because I've been them. I was them. I was working as a videographer for a very long time. And when working with videographers, they say the same thing to me. Zoe, awesome. I didn't need I just needed to come in do my job. Awesome. I didn't need to coach the people. I didn't need to try and train them. You came in, did your job, and we left. Beautiful. Awesome. I'm not saying this to hype myself up in any way. I'm just saying that when it comes to things that a lot of writing on this, especially when it comes to both money, as in, you need to pay for like, for example, pay for my services, but also pay for videographers, pay for a set, pay for all the other accouterments that come with that. It can be quite overwhelming, because in that moment you need to step up and step up and perform. And if you are not a performer, if you are not media trained, and if you are not someone who's been doing this for a very long time, that pressure can be overwhelming and almost insurmountable, which is why we practice beforehand. We train beforehand. We actively work on, okay, this is why we're doing these things. So you're not just figuring out, okay, why do I need to stand in the middle of this the set and just sit there quietly for 30 seconds? You will know why, because you need atmosphere. Essentially, what that means is definitely on sets that are unique, as opposed to just like a basic, say, white or green screen. The people who do sound need to be able to establish how a room sounds with no sound. So then in post they can better. In post production, they can better edit the sounds to make it clearer and crisper, because they have a baseline of everything with no sound, how everything should feel and sit. So that's what it's called atmosphere, because they need to record the atmosphere of a room, because every room sounds differently, and that then impacts how everything will sound in the post production and the final product.
38:37
So that can be quite overwhelming for people, especially when you're not sure what is going to happen. So when it comes to these productions, being able to rely on the people that you've hired and rely on the crew that you've hired to do the work for you, to have that confidence of they're doing their job. They know what they need to do. I just need to do my job. I'm talking about something that I am passionate about, that I have rehearsed, that I have practiced, and that I've actively thought about, okay, at the end of the day, how are people seeing this? They're going to see this on their phone, and hopefully I'm going to say something that clearly resonates with them, and you should, because we would have done the pre production work to figure out what you're going to say at the end of the day, and that can give you some confidence, but that doesn't necessarily give you the positive attitude that will help carry you through a shoot day, for example. And when you are doing something this monumental for your business, especially if you haven't done something like this before, I understand that it can be overwhelming, but to be able to give yourself that positive attitude, because you've already done the practice, you've already built up the confidence, which is essentially practice, to be able to be here that day. And of course, things are different when things actually happen for real. But when you're there, you have a supportive crew around you. You have people who are there to. To make you look the best that you can, and give yourselves a couple of runs and goes at things so you can practice a couple of times. And when a director or me or whoever is behind the camera asks you to to and do another take, it's not because the first take was bad. I want to stress that it's not because the first thing or the thing that you just did was terrible. It was because they want to have more options when they go to the editing room or when they hand it over to the editor. They want to give as many options as they can to be able to make this thing look as professional as possible. For you, you didn't do a bad job. They're just getting as many texts as they can with the time that they have available. So I want you to come into, hopefully working in a marketing campaign or even just recording a simple video for your social media using your phone, just getting it, for example, picking it up and just talking to your phone like it is another human being requires practice, and that's where the confidence comes in. And to give yourself that knowledge of you are there to serve people. You are there to help people, and you're doing it the best and hopefully the way that you have learned to do so effectively and as easily as possible, and hopefully you have that opportunity to do so as you grow your market, as you grow your business, and you grow your community, and you hopefully market to that community, because when it comes to business, you are there yes to make money so that you can support yourself and your family and your livelihood, but you're also there to serve. And if that means you standing in front of the camera and telling people that they are not alone, that you are here you've experienced what they've experienced, and you're here in front of the camera to tell them that they can do it too. Now, sometimes that's just what people need. And if it's coming out in an ad, awesome, some people may, and arguably, most people will skip on through but if we've got that key nugget within that first three seconds that really resonates with the people who you want to be working with, then it does its job. The money that you should put into marketing should be able to give you a return on investment, minimum three fold, usually five, because you want people to know who you are and what you stand for. So then when the time comes, they can come to you when they need their help, when they need that support, or when they need that product from you. So giving yourself that opportunity to have that positive attitude when you're in front of the camera again, it doesn't even have to be a very like big set. It doesn't have to be on a full production. It can just be something as simple as being in your office, picking up your phone and looking directly at the camera lens and talking as straightforwardly as you can, maybe even having a couple of trial runs, warming yourself up and then going for it. But you can do that. You have the power to do that, and it's achievable, I believe, at least. And of course, that's coming from someone who has been doing this for almost 15 years now, or a little over, I think, and I'm still, you know, seen as a kid, as a young woman, and it took me a long time to realize that, oh, it's because they don't take me seriously because I'm a Woman, not really just because of the young part, but when you find a group and community that are excited to see what you can do and excited to see how you can grow your business, then that's who you should focus on. The people that you bring on board and the people that you bring into your community are the people that you should ultimately focus on, and hopefully that should give you the positive attitude that you can to being confident on the camera. I think we've wrapped this up quite nicely. Zoe, so if you are interested in starting your own marketing campaign again, something really big or even something as small as just needing some confidence to get in front of the camera yourself. Why not check me out at Vcc dot training. I'm always happy to help people out and point them in the right direction. Hope you enjoyed today's podcast episode, and I look forward to seeing you on the next one. Bye. You
45:12
G'day, everyone. Zoe, the video confidence coach here, and I wanted to just give you a quick message, not just in times of need, and maybe if you've listened to or read honestly the topic of the video, I wanted to just say hi, and also just to let you know that when you were trying something new, and it's not working out, as you know, as beautifully as you had in your mind, that is okay. That is something that I honestly keep doing myself. I've always done that in matter of fact, throughout my entire life, I've always pushed things up to their you know, they need to be absolutely perfect for things to be worthwhile for me, and if I do things consistently and grow an audience and grow a community, and be able to make this business work for me entirely, no ups and downs. But that's not realistic now, is it? There is always going to be ups and downs, and that's the feeling that I feel right now. I am honestly having a pretty low week, and I've been able to find solace in my community, in my mentors, in my clients, in the people that I have within my community, both in person and digitally, to be able to rely on knowing that they're there for me, that they're there to be supported by me, and they Find great satisfaction and happiness in me, supporting them. And that should be, you're perfect. That should be the thing that is going to drive you and continue for you to keep doing what you're doing. And if something, and if you tried something for long enough and it's not working out for you, then pivot. It's okay to pivot, and if you need to continue to keep it pivoting and pivoting for the rest of your life. And honestly, that's what we're all doing. We all have to keep pivoting to make things work for us, or to source different types of income, or maybe just try different things that aren't are no longer resonating, resonating with us. The person that we were last year is not the person that we are now. We are constantly growing, and I want you to know that, but that's okay if you're feeling down right now, because you're going to feel down, but you're not going to feel down all the time. And if it is feeling like it's all the time, then seeing a doctor, seeing a professional, because life is naturally going to have its ups and downs. But if it's a constant thing, then I don't think it's the world. I think it's a you thing. So make sure you go see some help. And I say that as someone who did have to do that, as someone who did have to seek some help, because I couldn't stand my life at that point, and I did the best things that I could. I took the actions that I did and felt right, and I thought about them, and they still hurt. They still impacted me years later, but that's okay, because I'm going to continue to grow and do what I need to do. And hopefully you can do that same thing too in your business, in how you support people and how you work with people, because you're doing it for them, but you still need to serve yourself at the end of the day. You still need to put yourself first so that you can serve others. You can't pour from an empty cup and all that. So if you're ever feeling down knowing that it's not going to last forever, reach out to your community. Reach out to your friends, your family, your mentors, and they will be there to support you. Have a good day. You
50:02
So good day everyone that is it for two days live stream. I think we've done a really good job. I'm not entirely hitting the hour, but that is okay. I wanted to give myself that opportunity to be able to record however long the podcast episodes last is however long they last. And I want to thank everyone who's reached out to me this week during the event that I ran earlier, and also to people who I was, you know, my clients and a couple of my mentors. This hasn't been a great week for me, but that is okay. I have the support structures that I need to be able to support myself, and for those opportunities where I don't, I do my best to find those support structures. So I thank you for everyone who has been able to give me a little bit of little bit of support and a little bit of a pep up during this week, and hopefully next week will be a lot better. And let's see what else have I got to check on before we finish up today, I think I wanted to reach out again, so I've emailed a couple of people back who were reaching out for the event that I ran earlier this week. The podcast Power Hour, and as part of the registration was people could watch the event in on the web page that we had available for 48 hours after the event, because I can't realistically let the recording go, because I obviously need to pay for the space that it takes up digitally on my servers. But also a case of, like, It's a free event, if it was, say, a longer paid event, I may have left it up for a week, but it is. These are the parameters that I provided people when signing up, and also in multiple emails after the fact, allowing people to say, hey, you've only got 48 hours to watch the recording. And for those people who are unable to, I'm sorry, but I'm not going to what's the word? Let things slide. This is a method that I've been doing for a very long time, and what I recommend to my clients, and I have offered those people who are unable to see the recording to have a free 15 minute session with me. So if you are one of those people and you're catching me on the replay, feel free to check your emails and check that link to be able to book in a 15 minute session with me to for us to discuss your podcasting journey and how hopefully I can help you on that journey, and if not, to be able to give you some really easy next steps that you can take to help your journey. So I'm going to finish off today's live stream. Hope you had a wonderful week, and I will see you next week, and I will edit the podcast that was supposed to come out this morning that I may have forgot about. All right, have a good week. Bye. You.
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Who is your host?
Zoë Wood, your Video Confidence Coach connects the dots between personal branding and video marketing. Helping women and non-binary folk in small business, find their way in the world of marketing their passion without the energy drain.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
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