
Unboring Your Brand
Unboring Your Brand is the podcast where small business owners, entrepreneurs, and creatives learn how to breathe new life into their personal brands and make a lasting impact in today’s crowded market.
Hosted by Zoë Wood, the founder of Video Confidence Coach, this show is all about connecting the dots between personal branding, marketing, and video to help you stand out, shine, and show up with confidence.
Find what you’re looking for 👀
Tags
- AI
- Authentic Marketing
- Automation
- Be Your Brand
- Branding Tips
- Creator Confidence
- DIY Video Setup
- Female Founders
- Networking
- Personal Brand Clarity
- Podcasting
- Predictions
- Real Talk Marketing
- Repurposing Content
- Show Up On Video
- Small Business Advice
- Social Media Strategy
- Voice & Messaging
- Voice + Messaging
Categories
- Accessibility
- Audience Engagement
- Business Development
- Community Building
- Confidence On Camera
- Content Creation
- Ethical Marketing
- Marketing Strategy
- Mindset & Motivation
- Mindset + Motivation
- Personal Branding
- Podcasting
- Small Business Growth
- Storytelling for Business
- Tech + Tools for Creators
- Tech Tools
- Video Marketing
- Visibility & Promotion
- Visibility + Promotion
- Voice & Messaging
- Work From Home
066 Your Ads Without the Ick 😉
Feel awkward recording your own video ads? Learn how to script, film, and batch video ads that stay true to your brand and actually work, even if you fumble your words a bit (in my case a lot). 😅
065 Rethink Your Social Feed 🤔
Social media isn't dead (yet 👀), but it sure can feel like a marketing-time-sucking zombie. Learn how to revive your best past content and stretch your efforts further without losing your precious sanity.
064 Burn the Hustle, Be You
Discover the powerful moment that changed everything for a teenage business starter turned visibility expert (who may or may not be me mio 😜). Unpack the pressure of hustle culture, Geelong’s old-school gatekeeping, and why it’s time to build your brand for yourself, not their approval 🏋️ Warning this episode says some swear words, so better not listen around non-adults 😉
063 Marketing When Life Gets in the Way 🫨
Ever feel like consistently marketing your brand is just another impossible task on your never-ending to-do list? This your permission slip and practical plan to stop overthinking and start showing up (on the reg.)! On your terms 🎫
062 Convert with Smarter QR Business Cards
Business cards can do more than just get lost in a handbag. Learn how to create a private "meet me" web page that builds real connection and keeps you top of mind after a networking event.
061 DIY Event Recording 101 🎥
Not every event gives you a video team, but that doesn’t mean your moment in the spotlight has to vanish into thin air. Learn how to capture your presentation confidently, creatively, and with gear you probably already have.
060 Stand for Something (Not Just Fonts)
If you’ve ever wondered how to figure out what your personal brand really stands for, this episode’s got your name on it. We dig into how your values, voice, and audience shape a core message that doesn’t just sound good, but sticks.
059 Stop Repeating Yourself! Link It!
If you're stuck on reply-repeat with your clients, it's time to turn your FAQs into a business asset. Learn how to answer once and link forever using your website, blogs, videos, and even your podcast.
058 Gossip, Glares & Growth
We unpack the hilarious and awkward moment when a stranger assumed the worst based on the simplest of cues ☎️📱 two phones. Through this eyebrow-raising encounter, we explore how unchecked assumptions can sabotage your brand and networking success.
057 Who's Buying? Ask and Find Out
Understanding your ideal customers doesn't have to be a wild guessing game. Discover how using questions around behaviours, risk tolerance and trend adoption can shape smarter marketing and business decisions.
056 Trust Your Own Marketing Mojo 👶
Marketing doesn't always offer neat, immediate results, and that's okay. Learn how embracing creativity, experimentation, and a bit of blind faith can lead to powerful brand breakthroughs.
055 When Trolls Attack Your Brand
What do you do when your reel goes viral... for all the wrong reasons? We unpack how to protect your peace and your people when the trolls roll in, and why deleting isn’t weakness, it’s wisdom.
054 Pick One Platform, Rule Them All
Trying to be everywhere online can leave you feeling like a headless chook. In this episode, we unpack why honing in on one social media platform is a smarter, saner move for small business owners looking to market with meaning and still have a life.
053 Get Stuff Done Smarter: Assistive Technology
Let’s talk all things assistive tech—what it is, how to use it, and why it's not just for folks with a diagnosis. From text-to-speech tools to clever shortcuts and AI, it's all about working smarter, not harder.
052 Trust: Stop Selling, Start Belonging
In this classic episode replay, we unpack why trust is the cornerstone of every successful brand and how showing up as relatable, consistent, and genuine builds community and credibility. If you’ve been stuck in the hustle of trying to sell, this one's your reminder that people want to belong—not be sold to.