Unboring Your Brand
Unboring Your Brand is the podcast where small business owners, entrepreneurs, and creatives learn how to breathe new life into their personal brands and make a lasting impact in today’s crowded market.
Hosted by Zoë Wood, the founder of Video Confidence Coach, this show is all about connecting the dots between personal branding, marketing, and video to help you stand out, shine, and show up with confidence.
045 Who Is Video Confidence Coach
Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.
043 2030 Digital Marketing Predictions
In this episode, we explore the evolving landscape of digital marketing by 2030, tackling the rise of internet privacy, the growing reliance on AI tools, and the impact of sustainability on consumer expectations. Gain insights into how these trends could reshape marketing strategies and what steps to take now to prepare for this future.
042 Prioritizing Strategy Over Format
Explore why focusing on your audience's needs and preferences is the cornerstone of an effective marketing strategy. This episode delves into aligning your content creation efforts with what your audience truly values, ensuring that your messaging resonates and yields results.
041 Hybrid Webinars - What, When, Who, Where, How?
Hybrid webinars combine live interactions with pre-recorded presentations to create engaging and flexible events. Learn how to incorporate this innovative format into your business, streamline your efforts, and connect with your audience in impactful ways.
040 What Motivates You ON Your Business
Discover how understanding your motivating factors can help you align your personal and business goals more effectively. Learn practical strategies to balance internal and external motivations, and take control of your business direction with confidence.
039 Your Logo Is Not Your Personal Brand
Personal branding is more than a simple logo – it’s a collection of visual and emotional elements that make your brand recognisable and relatable. Tune in to understand how a consistent brand identity, from colours to messaging, can connect with your audience and support your growth.
038 Professionalism In Your Networking
In this episode, we dig into what it really means to be professional in networking environments and how our behaviours can leave lasting impressions. Hear a personal story that highlights the impact of negativity and gain some practical advice for keeping things positive when it matters.
037 Podcasting Is Not Just For Celebrities
In this episode, we dive into how podcasting can make a real difference for businesses and charities looking to connect with their audience. From understanding the basics to overcoming fears of the spotlight, we explore the power of podcasting for those who want to reach people without the glamour of fame.
036 Confidence and a Positive Attitude in Video Production
In this episode, we explore the importance of confidence and a positive mindset during video production. From personal stories of stressful shoot days to practical tips on staying calm and professional, you'll learn how to show up your best on camera, even when things go awry.
035 BFM + MVP = A Mantra for Life and Business
This episode covers two game-changing acronyms for small business owners: BFM (Bare Minimum) and MVP (Minimum Viable Product). Learn how applying these approaches can help you conserve energy, avoid burnout, and still deliver exceptional results to your clients.
034 Starting Before You Are Ready
In this episode, we dive into how starting before you're ready can help push past imposter phenomenon and lead to business growth.
033 Lessons Learned From Places You Are Not Supposed To Be
In this episode, discover how to extract valuable insights from events and trainings, even if they don't align with your expectations. Learn practical tips on networking, observing presenters, and making the most of every opportunity for your business growth.
032 Haters, love lists, and YOUR people.
This episode tackles the often gritty reality of handling online hate and criticism, particularly when stepping into new endeavors or public platforms. Discover practical advice on maintaining your focus and integrity amidst unwanted comments and online negativity.
031 Processes Are A Business Owners Best Friend
This episode dives into why effective processes are vital for business owners, illustrating how planning and systematization can drastically improve project execution and reduce anxiety. Discover practical steps for integrating these strategies into your daily operations, enhancing both personal and professional productivity.
030 Why I’m Doing Weekly Podcasts Again
Dive into the intricate world of personalized marketing plans using live streams, podcasts, and multi-platform content in this enlightening episode.