025 Add a Little Chaos (Strategically)
We explore how a sprinkle of silliness and the "Yes, and" improv principle can supercharge your brand and business conversations.
Quirky Quiz Time 🥳
What does the "Yes, and" principle help you do in business conversations?
A) Build upon existing thoughts and foster collaboration
B) Reject unhelpful ideas quickly
C) Avoid making any decisions
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Correct Answer: A) Build upon existing thoughts and foster collaboration - it’s always better to build than to crush 😁
Add a Little Chaos (Strategically)
Dive into the powerful impact of embracing playful professionalism in your branding, marketing, and client conversations using the classic improv technique “Yes, and.” Whether you're navigating the drama of content creation or building trust with your audience, we explore how a dash of humour and a solid strategy can make your personal brand unforgettable.
Improv isn’t just for theatre kids. Using “Yes, and” in your business can completely shift how you collaborate with clients, brainstorm ideas, and create engaging content. Instead of shutting ideas down (and faces with them), this method helps you build on what’s already there, keeping creativity flowing and clients feeling heard.
The episode stresses that letting your freak flag fly—even just a little—can help your brand stand out. You don’t need to be the next stand-up star, but adding puns, playful language, or even a blooper reel shows your audience you’re a human, not a sales robot. And trust me, humans buy from humans, not perfectly polished perfection.
If you’ve been feeling stuck in a beige branding loop, this is your sign to shake things up. Try the “Yes, and” approach in your next meeting or social post and see how it opens doors. And if you want help bringing more play into your personal brand, reach out and work with Zoë Wood of the Video Confidence Coach—we’ll help you build a brand that’s both powerful and a bit fun.
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00:00 – Welcome back! Updates, tech gremlins, and why levity matters in your brand.
06:00 – Why “Yes, and” is your new business superpower (and how not to “Yes, but” your clients).
12:00 – Real-life example of defusing difficult client meetings using improv tools.
18:00 – Using “Yes, and” to plan social media content that doesn’t feel like pulling teeth.
24:00 – Letting your personality shine: embracing fun in your branding.
30:00 – How being playful can actually get you taken seriously (gasp!).
36:00 – Crafting content with humanity in mind—goodbye AI clones.
42:00 – Tips for using humour and personality in email marketing and social posts.
48:00 – Why people connect with faces, not logos, and how to balance emotion on camera.
54:00 – Wrapping up with permission to be playful and why it might just be your brand's secret sauce.
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at future events
look forward to seeing you
over these past couple of weeks
who has been patient with me
but I thank everyone
to do things
a little bit more time
and I intend to have
to get sick again
where I don't intend
I look forward to seeing you next week
and I wish you all a pleasant week
with killer video strategies
smashing your marketing mayhem
and video marketing
regarding personal branding
these much bigger thoughts
where we've broken down
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these live streams to
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so you'll have that there
and looked at
of everything that we've discussed
I do a lengthy write-up
using the show notes
in the description below
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make sure that you can watch out
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so thank you everyone
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who wants to watch it
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during this beautiful time
I thank you all for your patience
the best way to put it is
slash a little bit of my technical issue
it's definitely an internet issue
that we were having
and the interesting disconnections
during the stream
for sticking by us
thank you again for everyone
depending on which platform you're on
to the left and to the right
you can check out the description below
in today's live stream
and even podcast ideas
and your thoughts
and your questions
Thank you for all your comments
at any given time
and nobody knows what it's doing
all in itself
because unfortunately it's a beast
is going to do
based entirely on what the algorithm
of creating content or videos
that you don't dictate your actions
I highly recommend
at any different time
favours a lot of things
and the algorithm
because people are willing to support other people
and in a nice way of course
on what you can improve
maybe just to get some feedback
to other groups that you're a part of
or you share the video
like us here
with the community
make sure that you share it
and then once you put that video out there
before you put anything out there
maybe you'll film a different couple of videos
practice a couple of times
then do it
about having your face out there
and you're confident
onto camera
so if you are able to get your face
but I digress
wants us to do
or whatever the social media overlords
and the actions
is based on our actions
and especially the algorithm
and on social media that
and what they're about
and we like to see what they look like
we like to see other faces
because humans like to connect with faces
and yes that is definitely true
on many socials favours faces
So you've heard that the algorithm
the Unboring Your Brand podcast
on the next episode of
but I look forward to seeing you
at the end of the day
of course it's entirely up to your confidence
and see what magic unfolds
you can always try it with your barista
and if you want to
to work together
but you can definitely build upon things
going with the agreeing side of things
now of course that is
and yes and
well we can have both
well I feel like tacos
so I feel like sushi
say I feel like this
maybe thinking about what's for dinner
and maybe if even in your personal life
as opposed to yes but
where you'd use yes and
try a brainstorm
So in your next meeting
not tear it down.
you are trying to build it
be it a solution to their problem
be it a life
be it a conversation
you are trying to build something together
when you're working with your friends
when you're working with your family
because when you are working with your clients
instead of building against them
and building with people
staying curious
it means staying open
let me do that one again though
except
and building with people
staying curious
It means staying open
as opposed to a negative way.
but you're doing it in an additive way
or they didn't realise
that maybe they did not consider
to make sure that you cover those bases
but you can also use that yes and
doesn't necessarily mean that you agree
and just because you're building upon it
what the foundation that they've built upon
you're acknowledging what they've said
it's almost like saying yes but
that just because you're saying yes and
I want to stress
agreeing with everything
Yes anding doesn't mean
just imagine you said something there.
If you didn't say anything there
yes very good.
So you need to yes and
you need to do it anyway.
and to do that
and hear what you have to say
people need to understand
because people need to hear your message
However you intend to market yourself
in your business.
in your personal brand
putting yourself out there
when it comes to
And sometimes that's just what happens
and I'm going to do it anyway.
I'm going to receive
or what backlash
how this will turn out
Yes I'm worried about
and I'm going to do it anyway.
Yes I might be nervous
being crippled by self-doubt.
who find themselves
and my potential clients
for those of my clients
So it is also especially useful
that's not there.
you can't build on something
something that is already pre-existing
You can build upon
that is completely dismissed.
is still better than something
that isn't perfect
you can even an even better idea
as I've just discussed
and again build upon
to open up the conversation
but yes and allows you
yes but
and just smacking you down
hi I'm using my hand
the podcast on that YouTube
for those who aren't watching
yes but
as opposed to yes but
because you are yes anding
and build upon
and then formulate a response
after someone has said something
you are allowed to take a pause
before responding
You can start by actually listening
my sincere apologies.
so if I hit the microphone
I'm using my hands a lot today
and professional life?
in both business
for saying yes anding like a pro
So what are my go-to tips
can give you.
that life and the universe
to the possibilities
a little bit more open
and also allow you to be
will stop killing those harsh vibes
in your personal life
in your regular speak
but building that momentum
all of the time
we aren't able to do this
and of course
definitely changes that style for you
to the and factor
from the but factor
because moving away
where I'm coming from that
but you can understand
I don't know if that's possible
will love you more
or family member
or your loved one
maybe your partner
and hopefully
you'll become a better communicator
So in that
they've already laid.
build upon that foundation
to make sure that you're able to
and already brought to the table
that they've already said
you're incorporating the stuff
because when you are yes anding
and pretend like none of us have done that
I'm gonna nod in my head
so you can start speaking.
to stop speaking
that you're not just waiting for them
because you're trying to make sure
well just full stop
and a better communicator
and makes you a better listener
for you in your personal life
what yes anding can possibly do
you're allowed to explore
two or three things together
or you're allowed to choose
you're allowed to make dinner
you're an adult
to choosing dinner
or when it even has come time
with family, friends, flatmates
that you may be having
or with any dramas
This also helps with relationships
and your professional life.
with both your personal
as you can imagine
and especially because it's all connected
So when it comes to yes anding
It's almost like I'm human too.
outside of just business.
being able to explore opportunities
look at me Zoe
you can also use and but
When it comes to your personal life too
especially in creative fields.
automatically shooting their ideas down
because we're not
but also allow people to trust us more
to bring people on board
because yes we are yes anding
with your budget
here is what we can achieve
out of what we talked about
here is what we can do
but in a yes and
not in a yes but way
there I did again
but not in a
lay out the facts
and then be able to
exploration and more innovation
and invites the expansion
You're allowed to say yes and
but they don't have the budget for it.
where they're asking for the world
or for example you're in something
and fast industry
if you are in a very hard
Now say for example
or the way that you talk to clients.
within the way that you speak
to start recognizing that
and I implore you
Now I ask you
back to the real world.
because you need to bring things
You say yes, yes, yes but
in people's vocabulary.
Now of course this comes
when you are saying but.
That is very much what it feels like
I'm gonna leave.
no thank you ma'am
I agree with you up and to a point bam
There is a very clear
I agree with you.
There is a very clear
and slapping you across the face.
just someone coming
like in a nice suit
in a polite outfit
it very much sounds like a rejection
But with that
mainly just because I want to say but.
now I'm putting emphasis on that but there
with yes, but
Now as you can imagine
Yes, but.
and yes but.
between yes anding
So let's go through the big differences
in your brand.
all the things that you talk about
especially when it comes to the way
and also stop your railroad thinking
may be useful for you
to explore the other options
using the yes and in principle
in the past regarding your brand
and things that you've already had
especially concrete ideas
to be able to build upon
using that yes and in principle
Whenever you're doing social media
every single week, month, week, fortnight.
you're pulling teeth
that doesn't feel like
social media content planning
is utilizing yes and in
that you can do on the day-to-day
And another thing
that we can do within your budget.
to something
but we're going to bring it back
you know expensive idea
okay, we can have that
running them in being like
then you can start
and professional that you are
as the expert
and then once it gets to a reasonable level
and explore their ideas
but let them explore their thoughts
to rein them in a bit
and sometimes you might need
is what I like to say
very big for their budgets
where some clients can feel
there's a couple of times
we'll give you a discretion here,
and especially
when it comes to certain clients
Now of course,
immediately pooping the ideas.
or I don't think we can do that
I don't think that will work
Instead of defaulting to,
that I had before.
very much like the example
where you explore ideas together
yes and in client calls
You can also use
to brain storm.
of a brainstorming session
The idea is that's the point
even if it sounds crazy.
their thoughts and ideas
No one is scared to give
when no one is scared to speak up.
are things like brain storming sessions
yes and for in every day
and what you can use
but what you can do
is it may not happen every single day
that example that I just showed you
now of course,
And when it comes to,
and it was all fine.
we ended up working together
and then in the end of the day,
to be able to get my coin across
by using yes and
but transform them in a different way
that she had already poo-pooed
incorporating the ideas
to the point where I could start
or the idea that she had laid out
and from that situation
and then I was able to yes
get a bit more of a foundation
we were able to talk,
I was able to,
And then from there,
What do you want to replicate?
What have you seen?
What are you, what is your idea?
in how this works.
So you're clearly not interested
like my first two dot points.
so none of them are getting past
None of the ideas,
that something's going on.
it's very clear
and I said, okay,
So I stopped the conversation
okay, I need to stop this.
of ideas and I'm like,
where I was getting to my last couple
to the point
she kept shooting it down
Every single idea I had,
And she just kept shooting down.
to their problem.
showcase the solution
and what they ultimately
in front of them and their market
to then be able to stand out
what they don't expect
But also more importantly,
and what they expect.
of what they want
to get a really clear idea
into her customer target market
I did a very in-depth research
that you're targeting.
Here are the people
to stand out from them.
Here's what you need to do differently
industry fellows are doing.
these are what your, you know,
I'm bringing her, you know,
bringing her research,
And especially when I am
around for you.
to magically turn things
especially someone who you've just met
But you can't expect someone,
and video marketing coach.
and I am a personal branding
in the marketing space
Yes, I am a professional
in your head.
just because you've had them
come to reality
I'm not here to make your thoughts
I'm not one of those mesmerists.
I am not a magician.
And I'm not a genie.
that I thought an idea in her head.
to see if I could vocalize
that she was more testing me
And I later found out
idea in her head.
that she had a very distinct
But she also know
Thank you so much for that.
Thank you.
Awesome. Cool.
to work with me.
She knew that she wanted
and pitching ideas.
is we were brainstorming
and essentially what we were doing
onto her industry and target market
And I had done a lot of research
all that good stuff.
I traveled all the way there,
have a sit-down meeting.
before we agreed to say
of who I was talking with
where I got a better idea
I did my 15-minute conversations
and these were before
Now, this was before I did my discovery forms
and we were having a sit-down meeting.
for say 10 to 15 minutes previous to this
And we'd talked maybe once or twice
Yes, a couple of years ago now.
couple of years ago now.
I was working with a woman
So, say for example,
I highly recommend.
to shut off ideas immediately,
who are very quick
especially for people
being able to use this yes anding,
especially in creative fields,
And if you work with clients quite heavily,
to keep showing up creatively.
gives them the confidence
or even in just like the people around you
and your team, if you have one,
this builds confidence in yourself
So, when it comes to yes anding,
that have to do with business terms.
or other things
which will then lead into money
or generate leads,
to help you generate money
at a moment's notice
that you can start running with
easy, and quick for you to make
which is something that is cheap,
a minimum viable product,
as I like to call it,
give you an idea or an MVP,
And even if it's not fully baked,
allows you to expand your thoughts.
using the yes and principle
If you're feeling stuck,
or even just an area in your business.
like marketing query or problem
about some sort of
you're having a conversation with yourself
Even if you're just doing it with yourself,
with whoever you're talking with.
It encourages collaboration
Yes, anding stops idea-killing in its tracks.
Make sure you have your ABN registered.
Thank you, thank you.
So, welcome on board.
at the end of the day.
but you're also a business owner
and you may be a contractor,
You are a business owner
or your time or your hours for money.
your knowledge, or your work
because you are giving your experience,
you are a business owner
At the end of the day,
I'm talking to my personal brand builders.
Now, of course,
a game changer in a business?
So, why is yes anding
so you can get back to the goal at hand.
and loop it back around
you can yes and it
it's not getting to where I want,
and you think,
And, you know, if you're given enough time
just to see where the situation goes.
you're allowed to use the yes and approach
within your business,
or the problem that you're experiencing
that you're having
the exact solution to the situation
and may not seem like
Even the ones that are a bit weird
It keeps conversations open, playful, and productive.
to help you out.
or anyone that you're bringing into your team
and with any contractors
but also with staff
not just with potential clients
not just with your clients,
This helps conversations
at the first opportunity.
and not just stomped out
need to be fostered and grown upon
it means that building ideas
But in business,
but cold calling is not my thing.
I love you and I thank you
that are definitely not going to work now.
There is things that worked in the past
and constantly evolving.
but things are constantly changing
in their particular industry and niche
may have a lot of experience
Yes, some of my older, hey, my older clients
at every single moment.
to be able to know exactly what to do
a thousand lives as being a business owner
because none of us have lived
by the seat of our pants
We are all just holding on
We are all faking this.
have to do with business?
Now, what does improv in the theater world
You say yes and you add on top of it.
You don't dismiss it outright.
or what you are walking into.
that is happening in front of you
You don't dismiss what is the scenario
and then add to it.
is you accept what is offered
when it comes to classic improv
and the one rule
or another couple of other people
usually with another person
a scene, a conversation,
where you improvish, improvish, improvationalize
So what improv is, is theater exercises
So just yes and in italics.
So I'm going to tell you what yes and is.
Ha, ha, ha, ha, ha, ha.
but I'm going to bring you in now.
Congratulations on avoiding this,
I tip my hat off for you.
of being in any sort of improv situation,
So for those who may not have the pleasure
So, drum roll please.
I know.
it's time to get friendly with yes and
or being pitched by you,
and doesn't make people hate meetings
creates cool stuff
or build a brand that thrives,
But if you want to build a small business
just quicker than a knock off on Friday.
full stops to any sort of ideas or thoughts
there's a lot of stop fast,
is especially with business conversations,
The best way to put it
Make sure you check that out.
There is a quiz below.
Now is that a yes or a no?
yeah, nah, yeah, nah, yeah, nah.
or the Australian
no, but, or yeah, yeah, nah,
go straight to the
too many business conversations
Too many biz,
Welcome to the Unboring Your Brand podcast.
from being a jerk at work.
How improv rules can stop you
then it's okay to make mistakes.
and do not harm anyone else,
don't harm yourself
that ultimately at the end of the day
is that if you're willing to make mistakes,
and the message that I put out there
but hopefully the work
you're going to make pitfalls,
you're going to make mistakes,
your business in general,
is because when it comes to marketing
The reason I ask that
No.
that what you do now is perfect?
Can anyone argue
No.
was it absolutely perfect?
that you ever did for your business,
that you ever serviced,
The first thing that you ever created,
Did you not make mistakes?
Straight away?
were you crack hot?
When you first started your business,
perfect at the gate.
Not everything is going to be
69, nice!
to let loose baby!
To take that opportunity,
of what you decided five years ago.
than just the rigid confines
it needs to be a little bit looser
that's going to be with you for life,
So if it's going to be something
a long-term personal brand.
it's gonna be a long life,
that I work with,
especially for a lot of the people
Why be building a personal brand,
because that's the real crime.
is that you just don't be boring
All I ask
because you are definitely smart.
so I'm gonna laugh
and I didn't get it
because you made a funny heart
I'm gonna be impressed
Even if I don't get it,
about your area of expertise.
and consistently tell a joke
by being able to tell a joke
I'd say you look smarter
Arguably,
professional and playful.
and silly,
You're allowed to be smart
so then people can tell it's joke.
Maybe you put it in italics
a little joke in there or two.
you're allowed to have
Even in some of your articles,
however you like to express yourself.
gifs,
videos,
in some of your reels,
wear a funny hat
Add a pun, add a blooper,
promoting a brand.
especially when you're
for the rest of your life,
and hold that asshole tight
You do not need to be serious
was a never ending job interview.
like the internet
Let's stop acting
so far of the Unboring Your Brand podcast.
for joining us for 69 episodes
Thank you everyone
why not try it?
As that opportunity to,
69 baby, nice!
Take this episode,
because we're all gonna die someday.
to loosen up a little bit
So he's been waiting for a sign
that you communicate in general.
but in the way
that you market
not just in the way
with yourself and your brand,
You're allowed to have fun
with a funny gif.
Good week of work, guys,
saying, thanks for a good week.
at the end of a Friday
to your fellow staff
send a Slack message
you know,
that you're allowed to,
and that push
to just give you that momentum
But I want to take this opportunity
from my experience.
and in personal branding
when it comes to marketing
which happens a lot
I've been talking very theoretical,
Now, of course,
and of course, buy from you.
you remind them that you exist
And in turn will remember
your audience loves.
it might be the exact thing
it might be the thing that you're,
like that might be a bit too silly,
And even if you feel
You're allowed to let it show.
like the rest of us, I must say.
a little bit of a weirdo
But you are allowed to be
You don't have to do that.
or stripped from other properties.
from other channels
or funny jokes
are mainly just reposting memes
that grow rapidly
well, a lot of channels
Like a lot of,
a mean machine.
You don't have to be
a little bit of a dork.
You're allowed to be
you take that.
So you take that,
that I would like to give you.
permission slip
and you'll see a nice big
You'll find a link
So go down in the description.
I want to give you a permission slip.
Building a brand.
Ta-da!
you can build upon it.
And if they do work,
you're allowed to put them back.
And if they don't work,
and you're allowed to try things out.
You're allowed to do fun things
You're allowed to have fun.
that just because everything's serious.
And again, I'm not saying
that you're doing.
to bring to the work
It's just something light
look unprofessional.
It's nothing that makes them
Again, it's nothing small.
Give yourself a thumbs up.
You have found such and such.
to the end of this report.
you've gone all the way
But they say, congratulations,
the little guy.
what they've actually called
I've forgotten
I think Chibi or I think,
I don't exactly know his name,
that say, hey, you found,
and some of their reports
of their email newsletter
that they put at the bottom
but they have a little mascot
serious lines of work,
who are in various
a couple of my clients
I've been noticing
treasure hunt, for example.
or even just a little
You have a little funny
out into the world.
that you are promoting yourself
that you write anyway
or where are the articles
in the reports that you provide
Having some levity
relating to what you do.
or a meme, something funny
newsletter, maybe have a little gif
Maybe at the end of your email
on your social media.
once a month
to maybe post a meme
But you're allowed to take the time
look unprofessional.
how it may make you
because you're worried about
you know, cracking a joke
that may not be, for example,
And that may in turn,
with your brand.
You are allowed to have fun
and run from Boulder.
that you have to steal from
at the top of a pyramid
It's not a gold obelisk
thing that's set in stone.
a little bit, because it's not a
play with your brand
But you're allowed to
a laugh out loud funny ha ha.
It doesn't even have to be
a funny joke at the end.
and then have it be
to focus your brand on
whatever you like
30 seconds is going to be about
do a funny skit.
hey, I'm just going to
But even just thinking,
can be scary for the first time.
trying anything new
Now, of course,
if you do not want it to be.
It doesn't have to be scary
Doesn't have to be a chore.
marketing yourself and your business.
but you're allowed to enjoy
I know that's a shocker,
making content.
You're allowed to have fun
and then completely walk a back.
You can always make a joke
you can always walk a back.
is rearing its ugly head,
again, unprofessionalism
or you're scared to,
that type of person
And even if you aren't
like being smile.
like being ha ha,
like cracking a joke,
some human aspect to it,
And that usually involves
is going to stand out.
So if anything is authentic,
consistently pushed down our throats.
and is going to be
all over the world
There's going to be cropping up
Unauthenticity.
I think that's the right word.
in or unauthenticity.
there is going to be more
and actually see if this is the case,
again, we'll only be able to look back
Because as we move into this AI age,
It's about being seen as a human being.
enough to be trusted.
But it's not even just about being liked
and buy from you.
they are more likely to trust you
or when you meet them in person,
through their phones,
they just smile a little bit
and even if they don't laugh,
So if your audience actually laughs,
especially people who have money.
and hold people's attention,
to get people's attention
with the quirkiness of the future
that unprofessionalism from the past
are going to be blending
so Gen Z and Gen Alpha,
and the subsequent generations,
A lot of, say, my generation
so many what-ifs in the future.
And there's going to be
a lot longer.
and is going to stay in your mind
is what is going to cloud your judgment
Being scared to look unprofessional
with, say, a group or a team of people.
who is actively building a brand
Or you are someone
My watch is telling me I'm running.
am I running?
or it can be something that,
as in you as a person,
now this can be a personal brand
And when you are growing a brand,
But it's also what makes them invisible.
comfortability of a professionalism.
in a big thick duna of
which usually means wrapping themselves
But they want to play it safe,
of looking unprofessional.
It's because they're scared
And I'll tell you why.
or even attempt to make a funny ha-ha joke.
why most people are not childish
So why most people don't do this,
and then some levity to them.
there is still some humanity
no matter how serious they are,
For most people who I work with,
Thank you, if you do.
or watching the podcast.
for probably when you're listening
So I'm going to tell you now
Who said that?
Go away.
Who said that?
I didn't say that.
you might be a bit boring.
And if you are serious all the time,
your brand is a reflection of you.
because again,
bringing more levity into your business,
and move into more ways of levitating,
so maybe start small
people might get a bit weirded out,
people might think,
and you start making jokes all of a sudden,
And if you are a very serious brand,
It's okay.
but you're allowed to make some jokes.
is going to stay out on the internet,
whatever you put out on the internet
mainly just because, of course,
a little bit away from that,
My recommendation would be to stay
of how you like to joke.
that maybe just be the flavor
may not age well in a couple of years,
for example,
or make some jokes that maybe,
you could definitely make some laughs
I want to stress that yes,
Now, of course,
by making light of something.
and that usually is by having a laugh,
we need to be able to showcase our humanity,
AI copy just being shoved down our throats,
especially when we are working with
And most of the time,
hope that you are able to fix their problem.
but you're also there to give them
because yes you are there to serve your customer,
at the end of the day,
realize that it's you
but it also allows you to make people
yes reflects you and your personal brand,
because your about page
I don't know, revolutionary,
you can make that,
you can put in some levity,
but then you can also put in some jokes,
sound like a human wrote it,
So you can make your about page
that's just about being right.
without being playful or childish,
that doesn't even have to do anything
to begin with,
like an actual human wrote it
You can also make it sound
levity is also in your about page.
And the way you can also inject some
Yay!
that helps you small business.
so if that helps you,
as a small business,
but I'm also there to help you
and making marketing easier for yourself,
your personal brand
for example mine is about boosting
because of course yes we work and
or a chuckle,
and give them a little bit of a smile
line
with some funny things in their subject
just a nice light-hearted email
so then I would send them an email
that was a momentous occasion,
something was happening in their life
or something along the lines of
was soon
mentioned maybe that their birthday
like for example they would have
but especially when it comes to things
who have only just gotten to know,
not exactly with new clients
jokes and what they find funny,
so I understand a lot more of their
clients that I'm very familiar with,
Personally, I do this a lot with
that you send to your clients.
you can also do this in the emails
fortnightly or even monthly,
example you send out weekly or
or just your email list that for
list
Now this doesn't have to be your email
in email subject lines.
or some light-heartedness
You can also put some jokes
you're doing with your brand.
in regards to everything else that
but it is also liberty
yes it is low effort,
or maybe just sharing a meme,
reminding people of you exist,
very much like other posts that are
brand or your message,
it's not something that is pushing your
it's not salesy,
that is not necessarily very serious,
or once a fortnight,
run regular posts maybe once a week
quirkiness, you can say for example,
little bit of chaos and a little bit of
have prime real estate of having a
are say Instagram catch-ins, you can
more light-hearted
Some other examples that are slightly
that you do.
changes people's perspective on the work
and it is something that definitely
is passable, I'm going to tell you now,
sort of liberty
but during times of sorrow, having any
or who you were doing the work for,
doing,
diminishing the work that you are
I want to stress, you're not
Now of course, you're not diminishing,
is to have an even light-hearted joke.
serious tension
and the best way to break that
that they tout is incredibly serious,
the work that they do or the message
where
I've worked with a couple of people
to lighten up the mood especially, and
to, who you're pitching to,
bit of fun with whoever you're talking
mention that, you know, you can have a
end, or
example, maybe having a joke at the
probably the best thing, but say for
maybe not leading with a joke is
company,
like with an actual proposal to a big
example, if you're proposing something
not necessarily don't matter, but say for
funny comments or jokes in things that
you are allowed to put
reflection of you and who you are, and
again, this personal brand is usually a
depending on your observations, because
very much
and where you can be playful, it is
When it comes to your personal brand
nice thing.
and yes, making them laugh too is a
It's a nice thing that I enjoy doing,
face.
away, and a smile appears in their
they're able to see that just wash
called marketing for their brand, and
behemoth, this tangled web of things
able to see this
the smile on their faces when they're
I much better and much more enjoy
Yes, I can make them laugh, but
with serving people and helping people.
and I'm like, yeah, I'm okay
And I have looked into it as a career,
things.
a clown, you should do all these
you should be
clients say, you should be a comedian,
smile and laugh. Yes, I've had multiple
people
since I was born, and I enjoy making
I have been a little drama baby
personality.
because I enjoy that part of my
exaggerated facial expressions,
I like to use colors, I like to use
personal brand,
for the sake of my brand, and my
And I know for the sec, I know for
without turning into a clown.
You're allowed to read the room
and still know your stuff.
make a joke,
You are still allowed to chuckle and
But you are allowed to be lighthearted.
brand.
wholehearted too, it's definitely in your
day and age, but if it does,
still works in today's
Maybe, who knows, I don't know if that
are run a practical joke store.
you sell whoopee cushions, or like you
Unless that again is your,
chair when they first sit in.
putting a whoopee cushion under their
you're not going to be
unless of course they started it. Or
you're not exactly cracking poo jokes,
when you're pitching to a client,
childish and unprofessional. Now,
is that there is a difference between
today,
we move on to the rest of the podcast
So one thing I want to address before
attention to you.
uniqueness, dare I say, people then pay
bit of
a little bit of quirkiness, a little
if there's a little bit of silliness,
engaged with your brand,
And when it comes to people being
interest.
forth when it comes to relevance and
but they definitely swing back and
jokes, they're a little bit passe now,
And there is a reason why April Fool's
attracting attention.
Or marketing your brand, it is about
yourself.
it comes to advertising and marketing
because that is what it is about when
giving you money,
paying attention to you and eventually
oh look at that, it's your next client
equals connection. And connection is,
playful equals personality. Personality
it is for your clients. And being
not meant for you or your industry,
tell you now that your personal brand is
going to take me seriously. I'm going to
wherever the hell, or my industry is not
to be taken seriously in hoity-toity,
can't, I can't be silly, I'm not going
Zoe! I'm a serious business person! You
to this may be screaming,
of people who are watching or listening
brand. Now yes, I understand that a lot
throughout their reminding of your
and that silliness is going to travel
they're going to honestly remember you,
they're really going to be engaged,
chuckle, maybe even a from the nostril,
something to give them a little bit of a
something fun to look at, if you give them
seriously bored. And if you give them
are bored. People are bored. They are
they are, I'm going to say this now,
especially your customers, no matter who
you now, people in day-to-day life,
even a salesperson. I'm going to tell
be it billboards, posters, flyers, or
both online and in, in the real world,
branding searches, however they interact
any social media, any online websites,
come across your brand, or engage with
for your marketing. Most people, when they
Why being childish can actually work
free to take a pun out of that one.
started into today's meaty subject. Feel
marketing on purpose. So let's get
childish in your branding and in your
imagine, we are talking about being
podcast, although 69, nice. So as you can
And now, it's no excuse to say nice on a
personal branding, never!
What a thought! Me talking about
personal brand.
on purpose, for the purpose of your
going to get a little childish
will not grow up. In this episode, we're
are all grown-ups. And no, I, myself,
other than my mentees, hi, mentees, um,
most of the people that I work with,
they were all grown-ups here, because
non-serious person. I, I like to think
funny number, I, myself, am a funny,
for me. Yes, other than it being a
your love, and this is a big milestone
Thank you for all your comments and
the Unboring Your Brand podcast.
sticking this long with us during
Yes. So thank you everyone for
your applause. Oh, roses!
thank you. Oh, hold your applause, hold
Um, I bow, I bow. Thank you, thank you,
thank you, thank you.
Yes, yes, yes. Congratulations. Thank you,
Your Brand podcast.
Yes, this is episode 69 of the Unboring
elephant, it's more of a pink elephant.
in the room. Well, it's not exactly an
childish. Yes, let's address the elephant
we're going to be a little bit
Brand podcast, where today
I promise! Welcome to the Unboring Your
Haha! 69! Funny number! Haha!
working...
small business, if you are
Because ultimately if you are running a
expert in your field.
use the knowledge that you have as an
to use the expertise and hopefully to
need to go,
you've hired me for, to get to where you
that's what I'm here for. That's what
what they need to achieve,
when it comes to helping people achieve
Like that's my mean face. But
to do this. Let's do this.
being like, hi, you said we were going
probably me just messaging them and just
and a little bit mean, which is
Yes, if I need to be a little bit harsh
outcome.
my goal is to get them to their desired
with our clients,
with our podcast today. When when I work
going up and down, so I'll be right back
internet. So we've got a little bit of
Australia and we can't have proper
internet, because of course we live in
dealing with a couple of issues of
ad screen for a bit too long. We're just
and having you sit on that
Focus. Thank you. Apologies for the delay
Thank you everyone for your patience.
stand back and focus on cats.
kiss. And if that's not the case, then
on camera at least once, then best shift
work that you do, if you can get yourself
to be putting their trust in you and the
interacting with you and they're going
the case. But if people are going to be
need to get in front of the camera if that's
it's okay if that's not the case. You don't
working with at the end of the day? Because
help the people and help the cats that you're
you need to? And is it going to ultimately
for for purpose? Is it going to work with what
always going to be the case. So again, is it
in the voice. But necessarily that's not
we might be able to hear that you're crying
lens and worrying about crying because of course
having to worry about focusing on a camera
points in front of you to read off that a
and read off that or maybe even have dot
to be able to have a script in front of you
voiceovers. If voiceovers are easier for you
And as Cherry mentioned, she always does
And then if you need to, get back to filming.
Have a little cry. So take some time. Breathe.
to take a break, that's fine. Take a break.
who do the work that you do. But if you need
lucky to have people in the world like you
you do is definitely needed and that we are so
need to say cry because again, the work that
and get the message clear enough without the
that you're able to get the message through
able to feel comfortable in yourself enough
no such thing as negative emotions. But to be
the term negative emotions because there is
less chance of your... And again, I hate to use
and you can be comfortable in because there's
nice soft furnishing that you can sit down
lounge room or somewhere where there's a
it at home in, say, a home office or a
location that is more comfortable to use, be
start of the day, film your videos either in a
if you are someone who has more energy at the
You will have more energy. Say, for example,
to be able to keep your emotions in check.
energy in the day, that's always a good chance
before about filming when you have the highest
opportunity to take those breaks. As I mentioned
with pre-recorded videos and giving yourself an
going with live streams to go probably going
care of animals, I definitely recommend not
that are involved in animal welfare and the
especially emotions as gut wrenching, as ones
interactions. So when it comes to emotions,
to humans and doing the human's
one who they see ultimately when it comes
because they know that you are going to be the
more comfortable interacting with you
answering the texts, then people feel a lot
picking up the phone, answering the messages,
going to be the one that is going to be
going to be like I mentioned before, you are
animals. But if you are, say for example,
welfare, people are going to be focused on the
of the time, especially when it comes to animal
be in front of the camera, because again, most
good way to go about it. And if you do need to
have the focus be on the cats is probably a
is definitely true, Lisa. Being able to just
on filming the cat sounds like one way. And that
do it. Stepping out of the shot and focusing
emotion when I speak about what I do and why I
crying. Any tips for controlling the rush of
I work in animal welfare and often end up
with is keeping my emotions in check on video.
Lisa asked the question, one thing I struggle
started with the funny harp podcast.
conditioning, cool down a bit. And we'll get
moment. So I'm gonna turn on the air
and maybe breathe and not cough at you for a
will definitely take this opportunity to rest
don't panic. We're still figuring things out. I
yet. We are trialing out this new product. So
Nothing seems to be blowing up in my face just
today's podcast, everything seems to be working.
information there. So as we get started with
dash Podcasters to find all the links and
just check it out at vcc.training slash Vic
find the details to jump onto that, or you can
check out the description below, where you can
So again, if you are interested, make sure to
whole bunch of people talking within those groups.
that series has been quite popular and gotten a
you don't need to make. So as you can imagine,
this week is more podcasting blunders that
podcasting mistakes you're probably making. And
common podcasting mistakes. So last week was oops,
podcasting, we are currently running a series on
weekly podcast to help you get good at
podcast side of things, which is a five minute
joining us over the past couple of weeks. On the
slowly growing. So I thank everyone who has been
email list, Facebook and LinkedIn groups, which are
Victorian Podcasters, we have, again, we have our
Podcasters, which is the program that I run for
podcast episodes to come up. And with Vic
I'll make sure to add them in my roster for
video marketing, please let them know below and
have any questions regarding personal branding or
it for my community for the better. So if you
that and how I best did that, how I best changed
you'll be interested to hear of how I dealt with
horror. I didn't even know that was possible. So
hateful and spiteful on the internet. Shock
getting the message and in turn being very
regarding a whole bunch of people not quite
story of something that I dealt with last year
a Sunday morning. And there's an interesting
week, we have a wall of hate comments at 3am on
Platform to rule them all. And as we go this
Brand podcast, we have last week, we had Piquant
events go. Upcoming on the Unborrowing Your
know, because I would love to hear how those
Melbourne Ones events, please comment and let me
Melbourne Ones. So if you attend any of the
there. I'm even looking to attend a couple of
you see me there, I will definitely see you out
person over the next couple of weeks. So again, if
Women's Network catch up both online and in
are. And we'll also be having another One Roof
probably the best, but we'll work with where you
email newsletter. Honestly, email newsletter is
you more information, those on my socials and my
area. So make sure that you keep posted as I give
locations throughout the Geelong and Wotherong
our opening. They are thriving in multiple
enough on some podcasting stuff. You didn't hear
I look forward to working with them again soon
volunteering on and off for the past 15 years. And
community that is a co-op that I have been
be hosted by Wotherong. So the Wotherong Co-op is a
April 2025 Connect for the Geelong Chamber, which will
we come up over this next week, we have both the
mayhem. So that was a couple of weeks ago. And as
around answering questions and running about causing
up. I'm on there. And you'll definitely see me
is both online and in person, feel free to hit me
a Australian women's business networking group, which
Roof group. So if you are part of One Roof, which is
me in person at the Geelong Coffee Meetup for the One
hospital visits and such, you probably would have met
surprisingly. Over this past couple of weeks, between
to give me a little bit of time to do that in
over this period of time. But you're going to need
on what I can do to best serve you and best help you
need to spend a little bit of time refocusing myself
really impact you or help you in any way. So I might
six new long term clients. But of course, that doesn't
open option. My main goal for this quarter is to secure
marketing strategies. And we're moving to a bit more of an
product, which helps people strategically plan their video
glowing grow session, which is our start of the year
record this live. And I've moved on from promoting my
second week of Q2. So it's the 11th of April as we
we've moved into quarter two officially. So we're on the
been a couple of weeks since we did the live stream. So
accomplished this past week. So as you can imagine, it's
guess. Why you stick? So getting on to what we've
who is joining us. Yeah, there we go. You're there, I
or pigeon pin that out of the way. So thank you everyone
right, we can just get the many clips I have in my hair,
little bit interesting at the moment, but that is all
digital thing, which I was gonna do anyway. Here's a
back. So I can then send that to people and send them to a
around the corners. And we've got a nice QR code on the
convinced me to get business cards. They look very pretty
firmly on my head now. So I'd like to thank everyone who
people to get business cards. So, okay, I think you're
much felt like a waste. But I was convinced by a fair few
I'm just sorry, I'm gonna have to fix things as I go very
that I wasn't going to use them. And very much felt like
off, mainly because it felt like I was going to waste them
have business cards. And to be honest, I kept putting it
when you're not working in a small town, it's very helpful to
thank all of see when it comes to networking in person or
is joining us here on the live stream today. I'd like to
move that over to business. So again, thank you everyone who
way, you'll be very familiar with Yes Ending. So I like to
of you of those of you who have dealt with improv in any
better ideas and less drama, using a drama technique for any
record today is Yes Ending in Business, the secret source to
mode. And my other podcast episode that we're going to
podcasts. I get to episode 69, I know I'm already in cruising
numbers that I like strive to reach when it comes to my
proud of reaching that number. Honestly, that's one of the
Your Brand podcast, as you can probably imagine, I'm very
episodes called. So episode 69 of the podcast, the Unborrowing
childish in your marketing. That's what that's what the
episodes, specifically, episode 69. Funny number, being
get to it today, we're going to be recording two podcast
need to take a little bit of a break on that one. But as we
as rigorous as I usually do. So my apologies, I'm going to
couple of weeks, I've been a bit sick, so I haven't done
their questions. So but as you can imagine, over these last
this live stream and send it to them as a way of answering
don't miss anyone and also take this opportunity to clip
all be educated. And that gives me a chance to make sure that I
answering these questions in a public forum so that we can
video marketing, or marketing in general. And I help people by
private questions that I've had regarding personal branding,
a week to be able to answer any public questions or any even
be recording. So I usually take this live stream opportunity once
to be touching on two podcast episodes that we are going to
And as we move on to today's live stream, today we are going
guest injustice always was always will be Aboriginal land.
country's colonial past. I stand with them in their fight and
continue to face discrimination and disadvantage due to our
equal future. Aboriginal and Torres Strait Islander people
traditional custodians of these lands in working towards a more
respects to the elders past and present. I stand with the
land in which I conduct my business today. I pay my
people of the Kulin nation, the traditional custodians of the
would like to acknowledge and pay my respects to the water on
wherever you found this live stream today. Before I begin, I
vcc.training or in the show notes in the description of
information about our live stream or podcasts or other events at
following up after our live stream today. You can find more
the hashtag replay squad for any of those of you who are
make sure I get to them either during the live stream, or in
or even podcast topics throughout today's live stream. And I'll
sure that you comment any of your questions, thoughts, ideas
sure that you watch the live stream here. Or you can make
you all and everyone for your patience over that time. Make
I've been able to input it into my own systems here. So thank
learned. Well, I know how to do it for other people, but now
future, because I have learned to do it. And therefore I have
time. And I'm looking to get Facebook and others in the
live on LinkedIn, YouTube, Twitch and Facebook at the same
is we are now live on YouTube. We're live online. We're on
priorities as I recovered. But in the meantime, what I have done
have gone by the wayside. So I needed to put those over
weeks. I have been very, very sick. And in turn, a lot of things
you everyone who has reached out to me over the past couple of
branding or video marketing or marketing in general. I thank
with you about whatever is going on with you regarding personal
weekly video confidence connect where I have a chance to chat
mayhem with killer video strategies. And here is my
Wood, the video confidence coach, smashing your marketing
this week's video confidence connect with your host Zoe
And let me position you correctly. Welcome everyone to
connect. Let me fix you up a little bit there. Here we go.
G'day everyone and welcome to this week's video confidence
The above livestream episode description and transcript were generated together human knowledge + ai.
Listen to the edited livestream in a podcast episode
Who is your host?
Feeling stuck trying to build a personal brand that actually turns heads? Women and non-binary super-stars deserve more than just a cookie-cutter approach to their worries. Zoë Wood the Video Confidence Coach untangles your marketing mayhem, helping you own the camera, craft killer video strategies, and connect with your audience like never before. You’ll leave with the tools to show up, stand out, and smash your goals.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Smashing Your Marketing Mayhem With Killer Video Strategies 🧡
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