
Unboring Your Brand
Unboring Your Brand is the podcast where small business owners, entrepreneurs, and creatives learn how to breathe new life into their personal brands and make a lasting impact in today’s crowded market.
Hosted by Zoë Wood, the founder of Video Confidence Coach, this show is all about connecting the dots between personal branding, marketing, and video to help you stand out, shine, and show up with confidence.
Find what you’re looking for 👀
Categories
- Accessibility
- Audience Engagement
- Business Development
- Community Building
- Confidence On Camera
- Content Creation
- Ethical Marketing
- Marketing Strategy
- Mindset + Motivation
- Personal Branding
- Podcasting
- Small Business Growth
- Tech + Tools for Creators
- Tech Tools
- Video Marketing
- Visibility & Promotion
- Visibility + Promotion
- Work From Home
054 Pick One Platform, Rule Them All
Trying to be everywhere online can leave you feeling like a headless chook. In this episode, we unpack why honing in on one social media platform is a smarter, saner move for small business owners looking to market with meaning and still have a life.
053 Get Stuff Done Smarter: Assistive Technology
Let’s talk all things assistive tech—what it is, how to use it, and why it's not just for folks with a diagnosis. From text-to-speech tools to clever shortcuts and AI, it's all about working smarter, not harder.
052 Trust: Stop Selling, Start Belonging
In this classic episode replay, we unpack why trust is the cornerstone of every successful brand and how showing up as relatable, consistent, and genuine builds community and credibility. If you’ve been stuck in the hustle of trying to sell, this one's your reminder that people want to belong—not be sold to.
051 Work From Home Like a Pro
Struggling to stay on top of work while battling distractions at home? This episode dives into actionable tips for setting up your workspace, managing your time, and keeping productivity high—all while keeping your sanity intact.
050 Podcasting a Smart Move or a Time Drain?
Starting a podcast sounds exciting, but is it the right time for your business? In this episode, we explore when podcasting makes sense, why a limited series might be your best first step, and how to test the waters before committing long-term.
049 My Business Identity Thief 💰👤
Imagine getting calls from confused clients asking about a workshop you never ran—because someone else is using your business name! In this episode of the Unboring Your Brand Podcast, we break down what to do when a copycat business pops up, how to protect your brand, and why civility (even when you’re fuming) is key to resolving business identity mix-ups.
048 Stop Letting Templates Ruin Your Videos
Rigidly sticking to templates can stifle creativity, but bending (or even breaking) them to suit your unique needs can make all the difference. In this episode, we explore how to make marketing and content templates work for you rather than against you, ensuring they support rather than restrict your personal brand growth.
047 Your Strong Personal Brand Playbook
Your personal brand isn’t just about you—it’s about how you show up for your audience, clients, and industry. In this episode, we dive into the five key elements of a strong personal brand: authenticity, a clear message, visual consistency, value-driven content, and visibility, so you can craft a brand that stands out while staying true to who you are.
046 Marketing Burnout Signs + Fixes
Marketing your business should fuel your growth, not drain your energy, but when burnout hits, it can feel impossible to stay consistent. In this episode, we break down the signs of marketing burnout, why it happens, and most importantly—how to prevent it before it takes over your business and mental wellbeing.
045 Who Is Video Confidence Coach
Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.
044 Why Your Website is Your Priority
Discover why your website should be the foundation of your marketing efforts and how it offers unmatched control over your brand's narrative. Learn practical strategies to keep your site updated, engage with your audience, and reduce reliance on unpredictable platforms like social media.
043 2030 Digital Marketing Predictions
In this episode, we explore the evolving landscape of digital marketing by 2030, tackling the rise of internet privacy, the growing reliance on AI tools, and the impact of sustainability on consumer expectations. Gain insights into how these trends could reshape marketing strategies and what steps to take now to prepare for this future.
042 Prioritizing Strategy Over Format
Explore why focusing on your audience's needs and preferences is the cornerstone of an effective marketing strategy. This episode delves into aligning your content creation efforts with what your audience truly values, ensuring that your messaging resonates and yields results.
041 Hybrid Webinars - What, When, Who, Where, How?
Hybrid webinars combine live interactions with pre-recorded presentations to create engaging and flexible events. Learn how to incorporate this innovative format into your business, streamline your efforts, and connect with your audience in impactful ways.
040 What Motivates You ON Your Business
Discover how understanding your motivating factors can help you align your personal and business goals more effectively. Learn practical strategies to balance internal and external motivations, and take control of your business direction with confidence.