Trying to be everywhere online can leave you feeling like a headless chook. In this episode, we unpack why honing in on one social media platform is a smarter, saner move for small business owners looking to market with meaning and still have a life.

Your personal brand isn’t just about you—it’s about how you show up for your audience, clients, and industry. In this episode, we dive into the five key elements of a strong personal brand: authenticity, a clear message, visual consistency, value-driven content, and visibility, so you can craft a brand that stands out while staying true to who you are.

Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.

Explore why focusing on your audience's needs and preferences is the cornerstone of an effective marketing strategy. This episode delves into aligning your content creation efforts with what your audience truly values, ensuring that your messaging resonates and yields results.

Hybrid webinars combine live interactions with pre-recorded presentations to create engaging and flexible events. Learn how to incorporate this innovative format into your business, streamline your efforts, and connect with your audience in impactful ways.

In this episode, we explore the importance of confidence and a positive mindset during video production. From personal stories of stressful shoot days to practical tips on staying calm and professional, you'll learn how to show up your best on camera, even when things go awry.

In this episode, discover how to extract valuable insights from events and trainings, even if they don't align with your expectations. Learn practical tips on networking, observing presenters, and making the most of every opportunity for your business growth.