Trying to be everywhere online can leave you feeling like a headless chook. In this episode, we unpack why honing in on one social media platform is a smarter, saner move for small business owners looking to market with meaning and still have a life.

In this classic episode replay, we unpack why trust is the cornerstone of every successful brand and how showing up as relatable, consistent, and genuine builds community and credibility. If you’ve been stuck in the hustle of trying to sell, this one's your reminder that people want to belong—not be sold to.

Starting a podcast sounds exciting, but is it the right time for your business? In this episode, we explore when podcasting makes sense, why a limited series might be your best first step, and how to test the waters before committing long-term.

Rigidly sticking to templates can stifle creativity, but bending (or even breaking) them to suit your unique needs can make all the difference. In this episode, we explore how to make marketing and content templates work for you rather than against you, ensuring they support rather than restrict your personal brand growth.

Your personal brand isn’t just about you—it’s about how you show up for your audience, clients, and industry. In this episode, we dive into the five key elements of a strong personal brand: authenticity, a clear message, visual consistency, value-driven content, and visibility, so you can craft a brand that stands out while staying true to who you are.

Marketing your business should fuel your growth, not drain your energy, but when burnout hits, it can feel impossible to stay consistent. In this episode, we break down the signs of marketing burnout, why it happens, and most importantly—how to prevent it before it takes over your business and mental wellbeing.

Discover how the Video Confidence Coach helps women and non-binary business owners embrace video and marketing to amplify their personal brands. From strategy development to on-camera confidence building, learn about the comprehensive services and passion behind transforming marketing into a tool for empowerment.

In this episode, we explore the evolving landscape of digital marketing by 2030, tackling the rise of internet privacy, the growing reliance on AI tools, and the impact of sustainability on consumer expectations. Gain insights into how these trends could reshape marketing strategies and what steps to take now to prepare for this future.

Explore why focusing on your audience's needs and preferences is the cornerstone of an effective marketing strategy. This episode delves into aligning your content creation efforts with what your audience truly values, ensuring that your messaging resonates and yields results.

Hybrid webinars combine live interactions with pre-recorded presentations to create engaging and flexible events. Learn how to incorporate this innovative format into your business, streamline your efforts, and connect with your audience in impactful ways.

Personal branding is more than a simple logo – it’s a collection of visual and emotional elements that make your brand recognisable and relatable. Tune in to understand how a consistent brand identity, from colours to messaging, can connect with your audience and support your growth.

In this episode, we dig into what it really means to be professional in networking environments and how our behaviours can leave lasting impressions. Hear a personal story that highlights the impact of negativity and gain some practical advice for keeping things positive when it matters.

In this episode, we dive into how podcasting can make a real difference for businesses and charities looking to connect with their audience. From understanding the basics to overcoming fears of the spotlight, we explore the power of podcasting for those who want to reach people without the glamour of fame.

In this episode, we explore the importance of confidence and a positive mindset during video production. From personal stories of stressful shoot days to practical tips on staying calm and professional, you'll learn how to show up your best on camera, even when things go awry.

This episode covers two game-changing acronyms for small business owners: BFM (Bare Minimum) and MVP (Minimum Viable Product). Learn how applying these approaches can help you conserve energy, avoid burnout, and still deliver exceptional results to your clients.