066 Your Ads Without the Ick 😉
Let’s turn that cringey video ad script into a confident, no-fuss video that actually gets people to click. 😜
Your Ads Without the Ick 😉
Feel awkward recording your own video ads? Learn how to script, film, and batch video ads that stay true to your brand and actually work, even if you fumble your words a bit (in my case a lot). 😅
Recording video ads doesn’t have to feel like pulling teeth (because your dentist can’t help you with marketing in my experience 🙄). It all comes down to preparation, not perfection. If you know your audience and keep your message clear, you’re already halfway to creating an effective video ad that people will remember. Even better, I share with you how to batch your video recordings to make the most of your “good hair day” and knock out a few videos all in one go.
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A simple, repeatable framework makes all the difference: hook your viewer, offer them real value, tell them what to do next, and close with a memorable name or tagline. Whether you're DIYing it on your phone or working with a video editor, my method makes sure your message gets across without sounding like a robot or a scammmy salesperson. Because your audience and your audience’s inner circle won’t take too kindly to that 🤔 The ultimate trick? Know exactly who you’re talking to and why they need you.
You’ve got what it takes to record ads that actually convert, without pretending to be anyone but yourself. If you want support crafting scripts or setting up your own ad shoot, let’s work together. I’ll help you find your brand voice and record videos that connect, not just sell a one off thing. Book your Glow & Grow Brand Strategy Session today to find your messaging mojo and finally put your best face forward: https://vcc.training/services
Quick Quiz Time 🥳
Which of the following is NOT a key part of Zoë’s ad framework?
A) Value Proposition
B) Soundtrack Selection
C) Call to Action
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Correct Answer: B) Soundtrack Selection - Yes sound may be important but it’s not the moost important thing to keep you from filming 😉
What Was Discussed This Episode + Timecodes:
00:00 - Why we need good ads and why batching them works
06:15 - Why even DIY video editing can help your marketing
13:00 - Tools Zoë uses to keep ad recordings quick and clean
19:20 - Picking your focus platform: why LinkedIn wins
26:45 - The anatomy of a strong 30-second ad
33:00 - Zoë’s ad framework: hook, value, action, tagline
40:00 - A practice run and final advice on getting started
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Zoë Wood 00:00
Recording ads, mastering the art of the quick sell. If you're tired of the old cookie cutter marketing advice and want to take your personal brand to the next level with bold, actionable strategies that truly reflect you, you're in the right place. Let's untangle your marketing mayhem with zo the video confidence coach on the unborn, your brand podcast unborn, your brand was recorded on water, rung, land. So essentially, what we're going to be doing today is, I'm going to be taking on you on a journey of batch recording. So which is where we record a lot of smaller things all at once. We are going to record a bunch of ads, which I know. Woo, Zo, this seems like such a useful part of my time. I'm going to tell you now it's going to be useful for you. So I'm going to be breaking down the ad framework that I use, and then we are going to test out, and you're going to see me in real time, record ads, both audio only and visual, and do my best to kind of bridge everything, to make sure that I can use these in all of my different projects and all of my different marketing channels, reminding myself that this doesn't have to be perfect, because the work that I'm going to do, because I it might be slightly different for someone like you, who may not be in control of the edit at the end of the day. And what I mean by that is that you might record a bunch of videos or ads back to back, but then you hand it over to a video editor, your assistant, or a videographer, or maybe you try and edit it yourself. And I highly recommend anyone, especially anyone in marketing or anyone in a small business, to just try video editing now. And I'm aware that when I say that, Paul, Zo, you're asking a lot of us, I know it can seem daunting, and especially when you see professionals out there with these humongous setups. And to be honest, and it can be overwhelming for someone who may not know, but I'm going to tell you now that your mobile phone can do it, your really basic, free applications on your desktop can do it. There are tutorials out there that can break everything down for you, step by step. And I could say the same thing about the work that you do. I could go see the back end of, say, your CRMs, or your processes, or maybe, if you work on any like physical products, the process and the everything that you've put together to actually make the physical things happen, I would be overwhelmed by that, because that's not my area. That's not my area of expertise, and that's like, Oh my god. You can imagine how people would be overwhelmed by that. So for you, in your case, I want to remind you that taking one step at a time is a good thing. So when venturing into something like this, the reason I recommend having at least some experience in video editing, even if it's just really basic video editing, is not just because I am the video confidence coach, and video is before the Forte that I play with, but it's also a case that video is incredibly influential. It's incredibly important, and you can get a lot more people to sit down and watch a video than you can to read a book or to download a PDF. Not everything is going to like, be consumable by everyone, and to have multiple ways of being able to convert your thoughts and your ideas in a video format. So say, for example, the reason I do a live stream is so that I can take a transcription of what I'm doing, I can break it down into smaller pieces for social media. I can do all of my aspects of editing and marketing and trying to do all be all these places at once, because I'm here live streaming to you now. I'm putting in that effort to be here right now and take that time each week to spend an hour recording and talking with you and being able to edit that. Yes, I've got some AI tools that help me with that, but the skills I have developed has just been what I needed to do over time. And as someone who is in a small business, is usually the people I aim for. But also, if you're marketing or in a team, having video editing skills, even basic video editing skills is going to make you a lot more valuable, not just as an employee, but just for your own self and your own knowledge of, hey, we can do that. Hey, this is what editing is. Essentially, it's chopping bits of video to suit a purpose. And I want to tell you now you have the skills to do that, and you can do that. This will help me in editing. And I'm sorry if the clicks get annoying. I sincerely apologise. But this allows me, in the final edit, to be able to separate things just by looking at the sound waves. The sound waves whenever you bring a video into most of the time, whenever you bring a video, video file into an editing software, it'll show you the video up top in like a line, and then underneath you'll see this, these waves. And essentially, that is the sound or. What is being captured by the sound. And when you look at those waves, you can see when things are very loud, and you can see when things are very quiet. You can hear any background noise, or you can have a bit more things to play with. When you see and with editors, especially proficient video editors, they rely on their sound waves, especially if you've got a set up with a host or a producer, someone in front of the camera who is like, sorry, the producer is not the host. The producer is the person who does all the behind the scenes work, and the host is just the person in front of the camera. Sometimes they are the same person. I digress. But in those instances when, especially when you've got a proficient machine of just being able to edit and just get the video content out, being able to use something like this. This is a dog clicker. So I just went on Ebay. I bought, like, the first two dog liquors. I found this is kind of a big one, because it's got a whistle on it as well. And I don't really need it, to be honest, there are smaller ones, but I wasn't able to get them at the time. And to be honest, it's actually quite large for my hand. The smaller dog clickers are able to sit more neatly in the palm of your hand, because all it is is a piece of, I'm pretty sure it's aluminium, but it could be something else, another metal. And essentially, you push it in, and then you let it go, so it makes a clicking sound. And of course, that clicking sounds quite loud, my apologies, but it allows me in the editing bay to be able to or if I hand this over to my editor, I'm probably gonna handle this myself, to be able to click and to be able to start editing whenever I start clicking these this button, and that allows me to see in the final video, to be able to just keep things together and then go through and edit much quickly and efficiently, because I'm not worrying about all this stuff from the start of the video when I was introducing the live stream. So this clicker again, I think it was like two to three bucks, to be perfectly honest. You could get it cheaper, or you could just go into your local pet store and just grab a small one yourself. Or if you are a dog owner, you could probably just use one of those, as long as your dog is nowhere near and doesn't get confused by the clicking sound. So I use this as a way of being able to differentiate, differentiate between ads that I'm recording, especially when I batch recording. And I use the opportunity to have the two clicks as a way of signalling to myself that the previous the previous chunk, was a really good take, or like in the moment, I really like that take, click, click, to remind to be able to see both in the edit that hey, this previous one was really good, and in the moment, I know that take was really good. So I'm able to utilise that in both my editing to make it a faster and more efficient for me. Because even though video editors do it as a job, and I sometimes do it as a job, depending on the gig, doesn't mean you like doing it. When it comes to active social media platforms, I'm trying to work on LinkedIn, just because a lot of my late stage customer avatars are in LinkedIn, actively working. And what I mean by late stage. I mean, there's plenty of people in a customer journey. There's people that who have not heard of you but need you, all the way to people who have heard me and need me, and when it comes to my efforts and my energies, yes, I will be appearing on Facebook despite everything. Yes, I will be appearing on Instagram, and yes, I will be appearing on Tiktok despite everything happening, so I will be in those places. But when it comes to my focus, and when I'm building my content for a certain platform that is LinkedIn, I'm going to be building my content for LinkedIn first, everything is just going to be kind of repackaged after the fact for everywhere else. When it comes to repurposing your content, I am very much in the camp of whatever is easier for you. And for example, in my strategy, it's easier for me to focus on LinkedIn as that primary source to then generate focus. Yes, if you have a marketing team, if you have people who their entire focus in your business is to market, then yes, definitely, curating different descriptions, creating different video edits for each post on each different platform. Sure, they've got the time, they got the energy, they got the money. But if you are marketing, in addition to the work that you're doing in your small business, take out the energy and the effort and just focus on the thing that is going to give you the most return. And it comes to social media, the best return I've had is via LinkedIn. Like I have not get, I haven't gotten any, like, leads or income generated from any of those other social media platforms. YouTube hit and miss some of the time, and that's why I kind of put YouTube above my LinkedIn. But when it comes to all the other social media platforms, yes, even though YouTube is technically a social media platform, I digress, I focus on LinkedIn because that is where my people are, who the people who take action or who are ready to take action, and that is why I'm here to focus on creating ads for them. So essentially, an ad of this, course, is an. Advertisement. It is something that is designed to make you take a call to action. And that call to action could simply just having awareness of the brand, the product, or what the problem is, could be as simple as awareness. Then you start breaking it down into it could be a lot more minute into Alright, I want to get people to go to this landing page, or I want people to sign up to this course, or I want to pay people to take I want people to take a larger step action. And with the ads that I'm going to be working on today, I'm going to be working on more of that awareness scale of what I do. Because the other thing that you need to focus on for ads is your customer. Who exactly are you targeting? Now don't you dare say, Oh, I talk to everyone, because you bloody don't come back to me focus. Because when you are creating adverts, you have a specific audience in mind. If you are talking to anyone and everyone, then you are talking to no one. So being able to drill down into your target market and have a really clear idea of the type of person you're talking to, because even though in your ad, you may not be talking to like the right person, the person that's listening or the person who's watching, you may not be your exact target market, but they definitely know someone who is, or say, for example, you address the problems in this that are happening, and then the solution. And for example, and I can get that into my elevator pitch now, so I'll jump into that now, just for an example for you. So for example, feeling stuck trying to build a personal brand that actually turns heads women are non binary. Superstars deserve more than just a cookie cutter approach to their worries. So I've addressed the problem so people who are trying to build a personal brand feeling stuck and not being able to actually get the attention that they need. And then I've addressed who I talk to, so women and non binary superstars. These are the people that I talk to, and this is the people that I work with. Now, of course, I'm going to tell you now that there's plenty of people who know someone like this. They have a sibling, they have a parent, they have a friend, they have a colleague, someone who fits that niche of I like, for example, I work with people who are willing to take action, and that's why I call them superstars, because these are people who are already doing incredibly well. They just need focus, they need guidance, or they just need a framework. Because, to be honest, most of the time, that's what people need. I just need a framework. They know I have all these ideas, but I need to put them in an 80 billion space. So to do that, you need to be able to have some framework in action. And of course, following on from my elevator pitch, the video confidence coach untangles your marketing mayhem. So again, how I actually help them, helping you own the camera, craft killer video strategies and connect with your audience like never before. You'll leave with the tools to stand up, show up, show up, stand out and smash your goals. Now, of course, that was my elevator pitch, which I only just crafted yesterday. So apologies. It's going to be a bit stuffy starting because I haven't fully got it yet, but the reason that I mentioned that is because I've been addressing both the problem and the solution in relatively one to two sentences. I workshop that with my business coach and a couple of other business mentors. I had a crack at being able to simplify that, because I had a very big problem for a very long time, despite the fact that I worked with clients to achieve this, is that I didn't entirely know how to best promote myself. But the things that you need to break down is who you're actually talking to, like really detailed, who are the people, and if you're unsure of who exactly you're talking to, you can do two things. You can think about, okay, what is my highest paid product, and who is the type of person that will buy them? And actively think about not just the demographics, for example, like a woman between the ages of 45 to 55 No, I'm talking about like, where do they live? How much money do they make. What education level are they at? What are they more likely to do in their free time? Where are they more likely to be? Where are they more likely to find you? Are they more likely to find you on a radio station, because they listen to the radio every day as they're coming to and from work? Are they more likely are you more likely to find them on television? Some people still watch television, but like, if you add run ads through those streaming sites, are you more likely to be seen by your target demographic? Then that helps you in multiple ways. Not just, oh, this is where my money is going to go for now, it helps you in so many ways. And the second thing that you can do, if you're unsure about who your target market is, is actively think about the people that you've worked with recently, like the past two, past three people that you've worked with. What are they like? What type of person are they? What type of personality do they have when you were working with them, or when you were trying to get them to work with you? What type of person were they? Were they the decision maker, someone who actually was the one who decided to work with you, or whether the gatekeeper, whether the one that stood between you and the person who was making the decision? Are they the beneficiaries? Are they the people that benefit from the work that you do? But they're not, but they don't, ultimately make the decision? You need to figure out who these people are, and that's where you need to spend a lot more of a lot more of your time. And of course, yes, this takes time and effort, but it's time and effort well spent, because there's no point in getting a machine gun to shoot everywhere other than the target that you're aiming for, than just a simple sniper rifle that can just go boop done that was a lot more violent. Then there's a little bit more of a violent example that I probably that I probably should have used, whoops, but breaking down the ad now I know exactly who I'm talking to, and if you are concerned about pushing anyone out, do not be because, like I said, the people who are listening or watching these ads are not necessarily going to be the same people who are my target demographic, but they're going to know people who are. They're going to hear the problems of their friends and their family and go, Hey, this Zoe person seems to know what they're doing. Oh, Zoe, confidence. Zoe, Google. Ah, there she is. I'll send this to my sister. I'll send this to my friend. I'll send this to my mother. I'll send this to you know, my colleague. Again, that's how it works. You need to stick in people's brains. And to stick in people's brains, you need to have a focus, and that focus needs to have with needs to be like the customer, needs to have it that in mind. So now we know who it is. We now kind of what we want people to do. So what action do you want people to take? And of course, in my instance, I'm asking people to just be aware that I exist. So to have me like be aware that I exist is just generally making sure that I repeat my name. So the video confidence coach so that they can search and Google me later that they know who I work for, and ultimately what problem myself. So those are the three things that I need from my awareness campaigns in moments like this, to be able to break down and take down a much more advanced idea and breaking it down into a really simple what is the next step that you want people to take? So we know who we know, ultimately what we want them to do. So do we want them to be aware of what we're doing? Do we want them to take an action? Do we want them to what exactly do we want them to do? And now we have to prove. We have to prove what we want them to do, and with that next action that we want them to do, I highly recommend thinking about it in really simple terms, thinking about, what is the next click that we want them to take? What is the next action we want them to take? Do we want them to, for example, follow our podcast. So for something like that, we're going to ask people to search for the name of our podcast in their podcast catcher of choice. And to do that, you need to make sure that you mention the name, and if you depending on the situation with either if you are, say, a guest on a podcast, then you can probably add in the show notes, hey, this is where you can find my podcast, or this is the name of the podcast to look up and in, in the events that is not possible, then making sure that you're very clear and very articulate. What is the name of your podcast? So people can can find you. For example, my podcast is the UN boring your brand podcast. That again, the UN boring your brand podcast. Notice how I went a lot slower, just to make sure that that was really clear. And of course, when it comes to the speed of my voice, I definitely take it down, especially for those parts that people need to remember, and that's what works. So now, again, we've covered our three things. We know who we're doing it for. We know what they're wanting to do, and now we need to prove it. The way that we proved it is essentially with a value proposition. What I mean by that is, what value can we give people? Because, again, we are doing it for them. We are not doing it for us. We may be the solution, but we are not the value. The value is what we give people, either by the services or the products that we give, the freedom that we provide them, the time that they have to then spend with their families. Whatever value we are giving them, usually, is intangible. So to make that real, we need to be able to provide some proof, or some evidence of that. So you can do that by, for example, highlighting that you are unique and different with whatever is the thing that kind of puts you forward. So say, for example, I've got here in my notes that I've got 15 years experience in small business, and that can be something that stands out. Usually, I don't really recommend mentioning how long you've been in business for, because that kind of it used to work very well in like. The 1900s I say that as I was born in the 1990s it very worked relevant in the 1900s because legacy was very useful. Legacy is not so important now. It's more what you do with that value. So what I what you can do, is highlighting what makes you unique and different. Is I bring, I make marketing planning fun, simple and easy. Now, of course, that's fairly generic, but you can see what I do. You can see that I'm breaking down something that is this big problem and usually an issue for a lot of my clients is marketing is a second thought for them, because bloody painful. Well, what I do is I provide you frameworks. I provide you guides. I help you step by step. Because I am not just going to be one of those social media gurus who rocks up, gives you a PDF and then pisses off. See, that is a value proposition. Now, of course, I'm addressing the negatives, but you can see that you can get my personality. You can get the idea of what I bring to people. And I'm not just kind of sitting there just being like, I make marketing fun and stress free, and you can trust me with your million dollar business. So coming back to that ad framework, so again, we've already established who we're doing it for. We've established what we want them to do, and we've already established and now we've established and now we've established the proof. So those are the three things that you need. Now it's time to actually put it into a framework. So the way that you break this down for a 32nd ad, usually, again, no way to where you're going. You need an opening hook. So this is like about five seconds, usually a sentence long. Then we go straight into value proposition. So you've opened up what you're doing, you've gone straight into the value proposition, and then you go into your call to action. What are you asking people? What are you asking people to do? And then going in to the closing tagline, which again, is to remind people where to search, where to find you, and what name they need to remember. So here is a brief example that I've just written out here, and you can follow along. So are you ready to make your message unforgettable? G'day, I'm Zoe the video confidence coach. I help women and non binary superstars boost their personal branding through video, podcasting and live streaming. With 15 years experience, I make marketing simple, fun and stress free. Want to get started. Head to videoconfidencecoach.com.au, that is not an email. And let's connect with the dots to illuminate. Let's connect the dots to illuminate your personal brand. Now, I used a little bit of chatgpt just to get this basic there, just so I can just, I honestly thought of this like five seconds before going live. But the reason that I'm mentioning this is because you're reminding people where to go. So for example, with other marketing brands, you know where to go to find out more information. You know to go to search sites to find out more information about these people. You know to ask your friends and family, because now you have the name in mind. That's what a lot of these ads are for, and that's what the awareness is for. So say, for example, and a lot of podcasts that I'm listening to at the moment, especially my business ones, HubSpot is all over the place. And essentially what hub spot is is it's a one of those all in one tools. It can be a CRM, a client relationship management tool. It can also be a like a scheduler. It can do a lot of things, and that is why it grows as a company, because it constantly adds, bolts things onto the top. And I've used HubSpot in the past, and I'm, I'm like, I'm not as a marketer, yes, it's pretty decent, and I do put out a lot of podcasts and a lot of PDFs, a lot of guides, a lot of useful material. That is how they get people on board. But for me, the price is not worth what they're honestly offering. And of course, as you can imagine, with any company, they want to grow, especially ones with investors, they want to make sure that they keep growing. So to keep growing, they need to make sure that they are in your ears, they are in front of you, and they are actively getting people funnelling in to the system. And if you use HubSpot, please do let me know. How did you find it better say, for example, I used it. I want to say 2018 2019 and I wasn't entirely impressed with what a I was paying for it and B, just what was coming out at the other end. So if it does work for you, please let me know. And I'd love to actually, you know, know more about from someone who actually is still using product, or maybe has recently joined up. So I digress. The reason I mentioned HubSpot is because it the way that they go about their ads. Is they use this framework. They use an opening hook, which is usually one line, then they go straight into value proposition. So the problem, providing the solution, providing the solution, and then the call to action, which is usually a HubSpot thing. And sometimes with the ads, usually they come straight out and say, you know, hubspots, blah, blah, blah is the answer to all your problems, going straight into. A value proposition, call to action, closing tagline. But in some ads, you don't know it's a HubSpot ad until they reach the call to action. And that is not negative, that's not unethical, that is just providing the solution and the value before trying to say, hey, come to the website or check out the link in the show notes, or check out the link in the description before we're asking people to do things. We want people to be engaged before they start doing that. The reason that I'm recording a bunch of these all in one to go and also on the live stream, is because I spend an hour per week doing these marketing activities. And I put on my makeup, I think about what I'm gonna do, like I prepare everything for this hour. And for example, like today, I've done a lot more yapping. Mind you, most of my live streams are yapping, but I've taken most of this opportunity to just talk about ads and the work that they can do for you, as opposed to talking about more or less what I actually doing my ads. So usually, when it comes to ADS, most of the time, you have done a little bit more prep than me, and that's more a case than for me, what I usually do. And in those moments, you are able to rehearse what you want to say. And we do have a download if you need any help with breaking that drown or breaking down that script in any way. But what I recommend a lot for my clients is, honestly, don't think too much about the exact wording. Think about the dot points. Just think about the basic generic because as a professional, and especially as a professional in your field of interest or in your industry, you know what you're talking about. You have the experience to string your words together. And if you don't, you are rehearsing enough to be able to do so. So in those moments, you don't need to necessarily rely on the script and the dot points per se. You need to be able to, essentially, confidently, be able to expel those at your mouth. So in those moments, I like to just break it down into those again, those four sections of an ad. And again, this is 30 seconds long. There is going to be editing. There's going to be music. Do not worry. If you stumble, if you fumble, you can just do it again. Because at the end of the day, when you finish your recording, even if you're just recording it on your phone or doing it yourself, you ultimately, at the end of the day, have a chance to edit that, record it and review it. Or if you're one of those people that does not believe in editing, and I am one of those people, sometimes the BFM is at a low point and I'm like, I cannot be bothered anymore. You do it in those moments that I just don't feel like doing it anymore. So those moments like that, that is where we can rely on things like this, where we can just record what we need to say and just get it out there. Do not worry about being perfect, because there are so many situations where being perfect actually goes against you, and there are so many ads that I've seen with my clients that are incredibly effective, where they fumble a fair few words, they stuff up, and they're just so passionate about what they do that they just trip over their words, because they're so excited to help the people that they want to help, to serve the people they want to serve. They're so excited and so passionate, and I am too. So for this example, we're going to use again for breakdown ads. So this is going to be for my glow grow brand strategy, and this is going to sit in my live streams. So I already know what I my audience is. I already know what I want them to do. I want them to go to the link in the description, the first link in the description to go to my whatever I'm promoting at the time, and the idea being that this glow to go brand session is going to be a permanent state, permanent fixture within my products. So no matter when someone finds my content, they can constantly find this. And this ad is going to be generic enough where I can ask people to go to the first link in the description, and it's always going to tell people where to go. So even if I put this ad, this finished product, in a podcast, it's going to send people to that first link in the description. It's going to tell them where to go. And in those moments where, like, I don't have control of the description, I will then update and change that ad accordingly. So say, for example, in the q3 looking at my whiteboard with all my details over there in q3 I'm going to be looking into podcast advertising, and specifically micro podcast advertising. So my target market, which, of course, I've spent a lot of time figuring out who my target market is and the type of podcasters I listen to. I am going to sponsor these podcasts, and I'm going to be in the ad breaks of these podcasts specifically for Australian listeners. I have no problem with international listeners and a hello to all of my fans, my fans. I say that with all integrity for everyone who is outside of Australia. Most of my work, to be honest, I just kind of focus on the Australian locale and. Then I can then expand overseas later, when I can be bothered. But coming back to the ad and the ad copy, I've got a really basic, basic brand breakdown, which, to be honest, I ran through chat GPT a couple of times not to hit again. Doesn't have to be absolutely perfect. I just needed something to be able to present to the live stream today, but also, to be perfectly honest, to have something just to get me going, just to get me thinking. Because there's plenty of things that I've read, these, these, copy, this copy, and this idea, and then I just realised I can do a better version of that, and I start writing my own. I need something to get started and get me going. And that is the same thing with a lot of people. So focusing on today's session, and again, using the clicker to break down between each of those ads, or my rehearsing or my versions of those ads, so then it's easier for me to edit. Of course, this entire live stream is going to be a hell of a thing for me to edit, but that is Eddie's problem. Eddie. Is me, but I'm going to call Eddie my editor is a separate person for now, until I find someone in that meantime focusing so I'm going to be reading this a couple of times, just off the cuff, just with reading it, and I'm going to do my best to get up some momentum, then I can start looking directly at the camera lens without having the need to kind of go like this, because it's kind of hard to see, and you kind of get distracted, because more things you kind of get distracted as a viewer, because all you're seeing is me going like this, where the eyes are moving rather rapidly, trying to Pick up the voices so stuck on your branding, let's audit, adjust and glow up your marketing in one hour. Get tailored guides, tools and a roadmap to stand out. Unlock the potential discounts for future sessions with me, the video confidence coach, smashing your marketing mayhem with killer video strategies. So again, that breakdown was a fairly, like, again, fairly generic. I broke down. I didn't exactly talk about who would need this product, but I gave, again, this is an awareness I'm giving a couple of goes at this because, again, the idea is that I'm able to take what's in front of me and then meld it in both my editing, but then also in moments like this, where I just realised, hey, I'm not addressing who I talk to, so let's start that again. So instead of so I think with the first line stuck on your personal so stuck on your branding, I'm going to update that to say stuck on your personal branding, because that is my particular niche. I run with the personal branding crowd, because that a that helps me stand out, but also it makes it quite clear of the people who need help on personal branding, not just marketing in general. Of course, I can help you with marketing in general, but usually, especially for small business owners, it helps to go through that personal branding lens, and I say, get tailored guides and tools and roadmap to stand out again. We're cut. We're covering all those people who need, like, What exactly am I getting out of this? And what I'm going to do before that, breakdown of the guides, tools and roadmaps, we're going to talk about who this is for. So again, it's usually helpful to read it out loud, and then be able to kind of figure out what the flow for you and the way that you speak, because again, you are the one reading out the ad. It is incredibly useful to have your voice and your tone be the one that's both presented, be it in your marketing, but also in the way that you communicate with customers. I use words like smashing marketing mayhem, because I am a intense person. I'm not a meek, demure person. I am bold, I am bright, I am unboring. Your Brand podcast. That is who I am, and for people who decide to try and squash me for that, best of luck to you. That's not going to happen. So focusing again on the I'm very much all over the place this morning. My apologies when it comes to so I'm going to read this out, and then I'm going to see where I can fit in the type of person that I work with. So stuck on your personal branding, let's audit, adjust and glow up your marketing in one hour. Now I could go with, for example, I work with women. And non binary superstars is usually my go to but then that brings it back to me. That brings it say, I work with these people when say, for example, stuck on, are you a woman or non binary superstar who's stuck on your zo who's stuck on your personal branding the let's audit, adjust, glow up. Um. Um, your marketing in one hour. So let's read that again now that I've inputted who I work with, and I've phrased the first question, and I've patted that out a little bit more, just to give a bit more context, because again, this is the first time people are going to be seeing my face and hearing my voice. So in this moment, are you a woman or non binary superstar who's stuck on your personal branding? Let's audit, adjust and glue up your marketing in one hour, get tailored guides, tools and a roadmap to stand out with a VIP. So of course, that didn't work too well, but what I can tell in this little ad that I've created for myself is I haven't really mentioned who I am. I have adjusted that. So again, we're working on the fly, and that is okay. So of course, I had the bear barns basic done by chatgpt, and of course I gave it so much information. That is what you need to do for these models to work. You need to give them so much information. And in this moment, I've been able to craft this ad to kind of where I want it to be. It's not perfect. It's not the be all and end all. But the idea is that you record multiple different things, like I'm going to be doing today once I sit down in front of my cooler and just blow cold air on me for the next half hour. But let's read that again. Are you a woman or non binary superstar who's stuck on your personal branding? Let's audit, adjust and glow up your marketing in just one hour. Get tailored guides, tools and a roadmap to stand out. Let's smash your marketing mayhem with killer video strategies with me. Zo the video confidence coach. Now you can see that I had different tones there. I emphasised different words and I had different pauses. Now if I take that particular section out, I could probably realistically get 2025, seconds, and that's because I speak relatively fast. And for those people, and for those of us who speak a little bit slower, try and obviously do your best to work accordingly, depending on how fast you speak, but that is why. So honestly, I was I just used five minutes before this live stream, put in my information, chat, GPT spat out a generic kind of ad copy, and I was able to adjust this to make this work for me. Now, of course, as I mentioned before, there's a prompt in there that's just a general awareness of me zo the video confidence coach. But in that moment, I want to probably get people to check out the link in the description. So let's mesh, smash your marketing mayhem with killer video strategies. That is my tagline. We're thinking about our target market. We're thinking about the people that we want to work with because, and again, because of those people that we want to work with are not exactly very we need to think about them and the work that and the effort that it's going to take for them to reach out to us to click that button. Where is it going to take them? What is it going to ask them to do? Usually, I have a two fold system where I ask people to just if you're in a rush, and I say that in the title, if you're in a rush, give me a name, give me an email, and I'll follow you up. And for those people who maybe have a bit of time and want to do a research, they can be like, Hi. Here is all the stuff to research more about me, if you like. Or here is a basic, basic form which breaks down what we need to do to work with each other, and then I then send them an email. I have discovery form after that via email. If those people don't, so don't fill in that form, or they don't fill in the discovery form, then I have no interest in working with them, not in a mean way, on a stress but just because, if you don't have time to spend five minutes filling in a form, feeling like giving me the information that I need to do my job before we meet each other, then that kind of feels like you are like a bit too stressed and a bit too overwhelmed. You are not a superstar who is kicking goals and who wants the framework to achieve more, but again, we'll go through that again, and I'm probably going to read this and then just use the audio from this take. We're not going to worry too much about the visual aspect of it, because I am sweating, because it is warm in here, and because it's summer, and the lights, even though they are led and they are not very hot. I'm hot. I'm sexy and sassy, as I was cold the other day at I think it was online. I think someone just called me, you're you're too sassy, like, too sassy in the comments. I'm like, Yeah, I take that as a compliment. So I guess Are you a woman or non binary superstar who's stuck on your personal branding? Let's audit, adjust and glow up your marketing in just one hour. Get tailored guides, tools and a roadmap to stand out. Let's smash your marketing mayhem with killer video strategies. With me. Zo. Zo the video confidence coach, just use the first link in the description, and then I'm going to practice that a couple of times and be able to just go down barrel of the camera and start using this in my own marketing. Thank you so much for joining me on this little rant that I had. Well, not little. It was very long rant about recording ads. Hopefully I was able to give you some actual useful frameworks and tools to start generating and batch recording your own ads, maybe on a day that you feel honestly, you feel really nice, you feel really pretty, your makeup is done really well, even just record a couple of videos. Maybe even work with a an AI of some sort, just to give you some basic like breakdowns, and then you can use that in the future, because you felt good in the moment. We'll talk about in the future live streams, about breaking through that I don't like how I look feeling, because it's just a feeling, and it's going to fleet, it's going to fleet, and it's not always going to stick with you. We can work through that through future live streams, but in the meantime, I'll leave you to it, and I'm going to sit in front of the cooler and just hopefully not melt off everything. Thank you for listening or watching unloring your brand. You can find detailed show notes with tools, offers and episode transcriptions. Just click the first link in the description or go to Vcc dot training slash podcast, get involved and ask me anything about personal branding, video strategy, or just a friendly Small Business chat via my email. G'day at Vcc dot training, that is G, D, A, y at V cc, dot training, the video confidence coach would like to acknowledge and pay my respects to the wadawurrung people of the Kulin nation, the traditional custodians of the land on which I record my podcast. I pay my respects to their elders, past and present. I stand with the traditional custodians of these lands and working towards a more equal future. Always was, always will be, Aboriginal land. Look forward to me chatting at you next week. Superstars. You
The above livestream episode description and transcript were generated together human knowledge + ai.
Who is your host?
Feeling stuck trying to build a personal brand that actually turns heads? Women and non-binary super-stars deserve more than just a cookie-cutter approach to their worries. Zoë Wood the Video Confidence Coach untangles your marketing mayhem, helping you own the camera, craft killer video strategies, and connect with your audience like never before. You’ll leave with the tools to show up, stand out, and smash your goals.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Smashing Your Marketing Mayhem With Killer Video Strategies 🧡
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*Please note that this podcast was previously called THE "Video Confidence Coachcast" and the "Do Video Podcast" previous to 2025. THANK-YOU FOR YOUR UNDERSTANDING AS I TRANSITION THE BRAND TO BE MORE CONSISTANT FOR YOUR LISTENING AND WATCHING PLEASURE.