067 Why Your “Why” Will Evolve 🌱
The reason you launched your business isn’t always the reason you’re still showing up for it today… And that’s a good thing. 🫨
Why Your “Why” Will Evolve 🌱
Starting your business often comes from passion or necessity, but continuing to grow it takes reflection and clarity. Unpack how and why your personal brand's purpose can and should evolve over time. ⏰
Starting your business or personal brand is often reactive 🙂↕️ You need income, a break from a toxic corporate job, or you're finally following a passion. But keeping your business running and thriving? That comes from something deeper within (promise I won’t get too woo-woo on ya). In this episode, I want to encourage you to explore how your reason for building your business may have changed, and how that change can bring fresh clarity to your marketing, business direction and overall message.
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I share my journey from running a solo video production business to becoming the Video Confidence Coach 🧡 Along the way, I found that what drove me forward wasn't the same thing that got me started. Keeping in mind that this took me a looooong time to learn, so I want to make it quicker for you. 😘 That shift in both thinking and actually taking action is something to be celebrated, not feared. Your brand matrues as you do, and recognising your evolving ‘why’ is a key part of authentic, aligned business growth. Not to mention your own!
If you're feeling stuck, lost or just a bit off your game, it might be time to revisit your ‘why’. Spend ten minutes journalling what drives you now, and if you need a sounding board, book a 1:1 Glow & Grow Brand Strategy Session with me. Together we’ll pin down your purpose, update your messaging, and help you confidently grow from where you are now.
Quick Quiz Time 🥳
Which of these best describes why your ‘why’ might change over time?
A) You run out of clients
B) You gain more clarity and experience
C) You want to start over from scratch
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Correct Answer: B) You gain more clarity and experience - You are always evolving makes sense that your personal brand is doing the same '😉
What Was Discussed This Episode + Timecodes:
00:00 - Your original ‘why’ vs. your current reason for running your business
03:10 - How Zoë’s purpose evolved from video editing to coaching and brand clarity
06:45 - The difference between surviving as a new business and leading as a growing one
09:25 - Why your personal brand shifts when you grow as a person
12:00 - Quick reflective exercise: Has your why changed?
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Paste the description here Zoë - if not, readers will see this message 🧡
The above livestream episode description and transcript were generated together human knowledge + ai.
Who is your host?
Feeling stuck trying to build a personal brand that actually turns heads? Women and non-binary super-stars deserve more than just a cookie-cutter approach to their worries. Zoë Wood the Video Confidence Coach untangles your marketing mayhem, helping you own the camera, craft killer video strategies, and connect with your audience like never before. You’ll leave with the tools to show up, stand out, and smash your goals.
Find out more about how to grow your personal brand with the power of video right here on vcc.training
Smashing Your Marketing Mayhem With Killer Video Strategies 🧡
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*Please note that this podcast was previously called THE "Video Confidence Coachcast" and the "Do Video Podcast" previous to 2025. THANK-YOU FOR YOUR UNDERSTANDING AS I TRANSITION THE BRAND TO BE MORE CONSISTANT FOR YOUR LISTENING AND WATCHING PLEASURE.